Pros & Cons of Qualitative and Quantitative in User Experience Research

 

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What You'll Learn

In user experience research, all methodologies fall on a scale from Qualitative to Quantitative. As you move across this gradient, the usefulness, potential questions answered, and results garnered change categorically. It's important to understand the difference between the types of data, and to know when which type of method is appropriate.

Topics covered in this white paper include:

  • A landscape of user research methods (chart)
  • What is qualitative and quantitative research?
  • Strengths and weaknesses of both types of research