Now available on demand:

10 Principles of Effective and Actionable Journey Maps

A successful customer journey map should capture the various stages of interactions and experiences with your brand from a customer's perspective. But once you have completed your CJM how can you evaluate its effectiveness?

During this free one-hour webinar, we discussed:

  • Assess your existing journey maps with a research-based scorecard
  • Identify research bias and set inclusivity goals & objectives
  • Prioritize top opportunities to make smart decisions quickly

Webinar presenters include:

  • Eugenio Santiago - SVP, Research at Key Lime Interactive
  • Christin Bowman, Ph.D. - Product Manager at JourneyTrack

Complete the form to access the recording.