8 PRO TIPS: Get more out of Personas

8 PRO TIPS GET MORE OUT OF PERSONAS

What You'll Learn

WHAT ARE PERSONAS?

Personas are personable, actionable, and detailed descriptions of 3-5 archetypes of the people who use your product, service, or brand and are also critical to the long-term success of your business. The objective of personas in product design is to establish a common reference point by which to anchor both tactical and strategic product decisions in user-centric design. Robust personas paint vivid pictures of who each archetype is, what their lifestyle is like, what they care most about, and what their attitude is like in product-relevant scenarios.

At Key Lime, we care about your ROI in any user research you invest in. Download the White Paper with eight pro tips from our experts on how your product team can get more out of personas.