---
title: "Airline: Competitive Review of Mobile Properties"
description: "Key Lime Interactive (KLI) conducted a competitive review of the four (4) existing mobile apps of the largest U.S. airlines in the industry:\n·         Continental Airlines\n·         Delta Airlines\n·         Southwest Airlines\n·         and American Airlines"
---

[![Key Lime Logo](https://info.keylimeinteractive.com/hs-fs/hubfs/Key%20Lime%20Logo.png?width=200&height=39&name=Key%20Lime%20Logo.png "Key Lime Logo")](https://keylimeinteractive.com/)

- SERVICES 
    - [All Services](https://keylimeinteractive.com/services)
    - [UX Strategy](https://keylimeinteractive.com/ux-strategy-design/)
    - [User Research](https://keylimeinteractive.com/user-research/)
    - [UX/UI Design](https://keylimeinteractive.com/ux-design-strategy/)
    - [EmTech Strategy](https://keylimeinteractive.com/emerging-technology/)
- OUR WORK 
    - [Our Approach](https://dev.keylimeinteractive.com/our-approach/)
    - [Enterprise Clients](https://keylimeinteractive.com/work/)
    - [Public Sector](https://keylimeinteractive.com/public-sector-gsa-schedule/)
- [ABOUT US](https://keylimeinteractive.com/about-us/) 
    - [Who We Are](https://keylimeinteractive.com/about-us/)
    - [People](https://keylimeinteractive.com/our-team/)
    - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=1eb079d3-bb50-438a-a731-eaa18a982193&ccId=19000101_000001&lang=en_US)
- INSIGHTS 
    - [CX Blog](https://info.keylimeinteractive.com)
    - [Events](https://keylimeinteractive.com/upcoming-events/)
    - [Competitive Indexes](https://keylimeinteractive.com/reports/#rankings)
    - [White Papers](https://keylimeinteractive.com/reports/)
- [CONTACT US](https://keylimeinteractive.com/contact/)

[![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg)](https://info.keylimeinteractive.com/)

- [What We Do](https://keylimeinteractive.com/ux-research-services/) 
    - [Proven Process](https://keylimeinteractive.com/proven-process/)
- [About Us](https://keylimeinteractive.com/about-us/) 
    - [Meet Our Team](https://keylimeinteractive.com/our-team/)
    - [Careers](https://keylimeinteractive.com/careers/)
    - [News](https://keylimeinteractive.com/news/)
- [Blog](https://info.keylimeinteractive.com/)
- Resources 
    - [Case Studies](https://keylimeinteractive.com/case-studies/)
    - [Events](https://info.keylimeinteractive.com/events)

- [What We Do](https://keylimeinteractive.com/ux-research-services/) 
    - [Proven Process](https://keylimeinteractive.com/proven-process/)
- [About Us](https://keylimeinteractive.com/about-us/) 
    - [Meet Our Team](https://keylimeinteractive.com/our-team/)
    - [Careers](https://keylimeinteractive.com/careers/)
    - [News](https://keylimeinteractive.com/news/)
- [Blog](https://info.keylimeinteractive.com/)
- Resources 
    - [Case Studies](https://keylimeinteractive.com/case-studies/)
    - [Events](https://info.keylimeinteractive.com/events)

[Contact us](https://info.keylimeinteractive.com/contact)

[![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg)](https://info.keylimeinteractive.com/)

- [What We Do](https://keylimeinteractive.com/ux-research-services/) 
    - [Proven Process](https://keylimeinteractive.com/proven-process/)
- [About Us](https://keylimeinteractive.com/about-us/) 
    - [Meet Our Team](https://keylimeinteractive.com/our-team/)
    - [Careers](https://keylimeinteractive.com/careers/)
    - [News](https://keylimeinteractive.com/news/)
- [Blog](https://info.keylimeinteractive.com/)
- Resources 
    - [Case Studies](https://keylimeinteractive.com/case-studies/)
    - [Events](https://info.keylimeinteractive.com/events)

- [What We Do](https://keylimeinteractive.com/ux-research-services/) 
    - [Proven Process](https://keylimeinteractive.com/proven-process/)
- [About Us](https://keylimeinteractive.com/about-us/) 
    - [Meet Our Team](https://keylimeinteractive.com/our-team/)
    - [Careers](https://keylimeinteractive.com/careers/)
    - [News](https://keylimeinteractive.com/news/)
- [Blog](https://info.keylimeinteractive.com/)
- Resources 
    - [Case Studies](https://keylimeinteractive.com/case-studies/)
    - [Events](https://info.keylimeinteractive.com/events)

[Contact us](https://info.keylimeinteractive.com/contact)

- <https://twitter.com/intent/tweet?url={url}&text={title}>
- <https://www.linkedin.com/shareArticle?mini=true&url={url}&title={title}>
- <https://www.facebook.com/sharer.php?u={url}>

# Airline: Competitive Review of Mobile Properties

[By Key Lime Interactive](https://info.keylimeinteractive.com/author/key-lime-interactive)

 June 14, 2011

[Webinars](https://info.keylimeinteractive.com/topic/webinars), [Competitive Research](https://info.keylimeinteractive.com/topic/competitive-research), [Research Methods](https://info.keylimeinteractive.com/topic/research-methods), [Mobile UX](https://info.keylimeinteractive.com/topic/mobile-ux), [Events & News](https://info.keylimeinteractive.com/topic/events-news)

- [Tweet](https://twitter.com/share)

Which U.S. airline offers the most comprehensive mobile application? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile experience?

Key Lime Interactive (KLI) conducted a competitive review of the four (4) existing mobile apps of the largest U.S. airlines in the industry:  
· Continental Airlines  
· Delta Airlines  
· Southwest Airlines  
· and American Airlines

Each mobile App (iPhone and Android versions) was compared against a list of standard airline passenger tasks to assess their capabilities and features. Each capability and feature scored was gathered by reviewing each current mobile app and each of their respective websites (desktop) to determine what the most appropriate list of capabilities would be based on what users would expect to complete within a mobile app.

After evaluating each mobile app's capabilities, we compared and ranked each feature to determine which airline was providing the best experience to its customers. User feedback was incorporated to understand the importance and preference of each feature, while current user ratings, from the Android Market and iStore, were included to weigh the real world perceptions of each mobile app. All of these elements were combined to determine an overall score and ranking.

[Join us at 2pm EST on Tuesday, July 28th](https://keylimeinteractive.com/events/) to hear the detailed report about how each company ranks and who produces the best mobile app experience to date.

###### More by this Author

[Key Lime Interactive](https://info.keylimeinteractive.com/author/key-lime-interactive)

##### You might also like

![5 Ways To Minimize Expert User Bias - Webinar Summary](https://info.keylimeinteractive.com/hubfs/Screen%20Shot%202018-07-18%20at%2010.02.53%20AM.png)

[5 Ways To Minimize Expert User Bias - Webinar Summary](https://info.keylimeinteractive.com/5-ways-to-minimize-expert-user-bias)

 June 14, 2011

[Auto Insurance Mobile Competitive Landscape Webinar on May 19th 2pm](https://info.keylimeinteractive.com/auto-insurance-mobile-competitive-landscape-webinar-on-may-19th-2pm)

 June 14, 2011

#### Comments

[Add Comment](https://info.keylimeinteractive.com/airline-industry-competitive-review-of-mobile-properties#comment-form)

ABOUT KLI

[Key Lime Interactive](https://keylimeinteractive.com/about-us)is a user experience research and service design agency, with a sweet spot for emerging technology. As UX experts, our goal is to make your life easier, optimize user experiences, and make the world a better place.

- [Recent](https://info.keylimeinteractive.com/airline-industry-competitive-review-of-mobile-properties#tabs-0)
- [Popular](https://info.keylimeinteractive.com/airline-industry-competitive-review-of-mobile-properties#tabs-1)

![Upsell with Purpose: Fueling SaaS Growth Through User Insight](https://info.keylimeinteractive.com/hubfs/Multiethnic%20group%20of%20young%20people%20sitting%20in%20conference%20room%20and%20brainstorming%20on%20business%20meeting.jpeg)

[Upsell with Purpose: Fueling SaaS Growth Through User Insight](https://info.keylimeinteractive.com/upselling-in-a-saas-environment-with-a-user-centric-approach)

Aug 22, 2024

![5 Ways to Get the Most Out of Working with a UX Research Consultant](https://info.keylimeinteractive.com/hubfs/Attractive%20businessman%20speaking%20with%20fellow%20coworkers.jpeg)

[5 Ways to Get the Most Out of Working with a UX Research Consultant](https://info.keylimeinteractive.com/5-ways-to-get-the-most-out-of-working-with-a-ux-research-consultant)

Aug 22, 2024

![Designing Engagement Through Micro-Interactions](https://info.keylimeinteractive.com/hubfs/AI-Generated%20Media/Images/A%20closeup%20shot%20of%20a%20finger%20gently%20tapping%20a%20digital%20button%20on%20a%20sleek%2c%20modern%20interface.jpeg)

[Designing Engagement Through Micro-Interactions](https://info.keylimeinteractive.com/the-significance-of-micro-interactions-in-shaping-user-engagement-and-experience)

Aug 22, 2024

![What is the Keystroke-Level Model?](https://info.keylimeinteractive.com/hubfs/Keystroke.jpg)

[What is the Keystroke-Level Model?](https://info.keylimeinteractive.com/what-is-the-keystroke-level-model)

Aug 22, 2024

![Current-State vs. Future-State Journey Mapping](https://info.keylimeinteractive.com/hubfs/destination-2386255_1280.jpg)

[Current-State vs. Future-State Journey Mapping](https://info.keylimeinteractive.com/current-state-vs.-future-state-journey-mapping)

Aug 22, 2024

![A History of Voice Technology](https://info.keylimeinteractive.com/hubfs/Screen%20Shot%202020-08-11%20at%2012.18.34%20PM.png)

[A History of Voice Technology](https://info.keylimeinteractive.com/history-of-voice-technology)

Aug 22, 2024

Create a UX Strategy

[![key-lime-interactive-ux](https://info.keylimeinteractive.com/hs-fs/hubfs/key-lime-interactive-ux.png?width=635&height=634&name=key-lime-interactive-ux.png)](https://keylimeinteractive.com/ux-strategy-design)

### Post By Topics

- [Research Methods](https://info.keylimeinteractive.com/topic/research-methods)
- [UX Strategy](https://info.keylimeinteractive.com/topic/ux-strategy)
- [Events & News](https://info.keylimeinteractive.com/topic/events-news)
- [UX Research](https://info.keylimeinteractive.com/topic/ux-research)
- [User Experience](https://info.keylimeinteractive.com/topic/user-experience)
- [User Interface](https://info.keylimeinteractive.com/topic/user-interface)
- [UX](https://info.keylimeinteractive.com/topic/ux)
- [News](https://info.keylimeinteractive.com/topic/news)
- [Mobile UX](https://info.keylimeinteractive.com/topic/mobile-ux)
- [Usability Testing](https://info.keylimeinteractive.com/topic/usability-testing)
- [Competitive Research](https://info.keylimeinteractive.com/topic/competitive-research)
- [UX Design](https://info.keylimeinteractive.com/topic/ux-design)
- [Eye tracking & Biometrics](https://info.keylimeinteractive.com/topic/eye-tracking-biometrics)
- [Qualitative Research](https://info.keylimeinteractive.com/topic/qualitative-research)
- [Customer Experience](https://info.keylimeinteractive.com/topic/customer-experience)
- [Journey Mapping](https://info.keylimeinteractive.com/topic/journey-mapping)
- [DEI](https://info.keylimeinteractive.com/topic/dei)
- [Remote Testing](https://info.keylimeinteractive.com/topic/remote-testing)
- [User Experience Consultant](https://info.keylimeinteractive.com/topic/user-experience-consultant)
- [VR](https://info.keylimeinteractive.com/topic/vr)
- [XR](https://info.keylimeinteractive.com/topic/xr)
- [Multicultural UX](https://info.keylimeinteractive.com/topic/multicultural-ux)
- [Mobile Banking](https://info.keylimeinteractive.com/topic/mobile-banking)
- [Quantitative Research](https://info.keylimeinteractive.com/topic/quantitative-research)
- [App Development](https://info.keylimeinteractive.com/topic/app-development)
- [User Experience Research Studies](https://info.keylimeinteractive.com/topic/user-experience-research-studies)
- [Diversity Equity Inclusion](https://info.keylimeinteractive.com/topic/diversity-equity-inclusion)
- [UI](https://info.keylimeinteractive.com/topic/ui)
- [Voice Technology](https://info.keylimeinteractive.com/topic/voice-technology)
- [Accessibility](https://info.keylimeinteractive.com/topic/accessibility)
- [Behavioral Personas](https://info.keylimeinteractive.com/topic/behavioral-personas)
- [Diary Study & Ethnography](https://info.keylimeinteractive.com/topic/diary-study-ethnography)
- [Global Research](https://info.keylimeinteractive.com/topic/global-research)
- [Inclusivity Index](https://info.keylimeinteractive.com/topic/inclusivity-index)
- [User Testing](https://info.keylimeinteractive.com/topic/user-testing)
- [Card Sort & Tree Test](https://info.keylimeinteractive.com/topic/card-sort-tree-test)
- [Human-first Approach](https://info.keylimeinteractive.com/topic/human-first-approach)
- [Personalization](https://info.keylimeinteractive.com/topic/personalization)
- [CX](https://info.keylimeinteractive.com/topic/cx)
- [Diary Study](https://info.keylimeinteractive.com/topic/diary-study)
- [In-Depth Interviews](https://info.keylimeinteractive.com/topic/in-depth-interviews)
- [Inclusivity](https://info.keylimeinteractive.com/topic/inclusivity)
- [A/B Testing](https://info.keylimeinteractive.com/topic/a-b-testing)
- [CX Research](https://info.keylimeinteractive.com/topic/cx-research)
- [IDIs](https://info.keylimeinteractive.com/topic/idis)
- [Bias](https://info.keylimeinteractive.com/topic/bias)
- [Personas](https://info.keylimeinteractive.com/topic/personas)
- [Research Participant Recruitment](https://info.keylimeinteractive.com/topic/research-participant-recruitment)
- [Usability](https://info.keylimeinteractive.com/topic/usability)
- [Women in UX](https://info.keylimeinteractive.com/topic/women-in-ux)
- [Workshops](https://info.keylimeinteractive.com/topic/workshops)
- [Customer Journey Mapping](https://info.keylimeinteractive.com/topic/customer-journey-mapping)
- [Remote Research](https://info.keylimeinteractive.com/topic/remote-research)
- [Research Analysis](https://info.keylimeinteractive.com/topic/research-analysis)
- [UX Methods](https://info.keylimeinteractive.com/topic/ux-methods)
- [Webinars](https://info.keylimeinteractive.com/topic/webinars)
- [Anthropology](https://info.keylimeinteractive.com/topic/anthropology)
- [Competitive Benchmarking](https://info.keylimeinteractive.com/topic/competitive-benchmarking)
- [Competitive Insights](https://info.keylimeinteractive.com/topic/competitive-insights)
- [Competitive Intelligence](https://info.keylimeinteractive.com/topic/competitive-intelligence)
- [Confirmation Bias](https://info.keylimeinteractive.com/topic/confirmation-bias)
- [Ethnography](https://info.keylimeinteractive.com/topic/ethnography)
- [Gaming](https://info.keylimeinteractive.com/topic/gaming)
- [Healthcare CX Design](https://info.keylimeinteractive.com/topic/healthcare-cx-design)
- [Healthcare Customer Experience Design](https://info.keylimeinteractive.com/topic/healthcare-customer-experience-design)
- [Heuristics](https://info.keylimeinteractive.com/topic/heuristics)
- [Unmoderated](https://info.keylimeinteractive.com/topic/unmoderated)
- [sample size calculation](https://info.keylimeinteractive.com/topic/sample-size-calculation)
- [AI development](https://info.keylimeinteractive.com/topic/ai-development)
- [Biometrics](https://info.keylimeinteractive.com/topic/biometrics)
- [Communication](https://info.keylimeinteractive.com/topic/communication)
- [Competitive Intelligence Analysis](https://info.keylimeinteractive.com/topic/competitive-intelligence-analysis)
- [Concept Testing](https://info.keylimeinteractive.com/topic/concept-testing)
- [Consultant](https://info.keylimeinteractive.com/topic/consultant)
- [Custom Projects](https://info.keylimeinteractive.com/topic/custom-projects)
- [Dedicated Services](https://info.keylimeinteractive.com/topic/dedicated-services)
- [Digital Divide](https://info.keylimeinteractive.com/topic/digital-divide)
- [Impact](https://info.keylimeinteractive.com/topic/impact)
- [Keystroke Level Model](https://info.keylimeinteractive.com/topic/keystroke-level-model)
- [Literature Review](https://info.keylimeinteractive.com/topic/literature-review)
- [Negotiation in UX](https://info.keylimeinteractive.com/topic/negotiation-in-ux)
- [Nonprofit UX](https://info.keylimeinteractive.com/topic/nonprofit-ux)
- [Presentation](https://info.keylimeinteractive.com/topic/presentation)
- [Rapid Research](https://info.keylimeinteractive.com/topic/rapid-research)
- [Report](https://info.keylimeinteractive.com/topic/report)
- [SaaS](https://info.keylimeinteractive.com/topic/saas)
- [UX Templates](https://info.keylimeinteractive.com/topic/ux-templates)
- [World Usability Day](https://info.keylimeinteractive.com/topic/world-usability-day)
- [digital design](https://info.keylimeinteractive.com/topic/digital-design)
- [persona](https://info.keylimeinteractive.com/topic/persona)
- [user engagement](https://info.keylimeinteractive.com/topic/user-engagement)

![ ](https://keylimeinteractive.com/wp-content/uploads/2024/05/aicpa-soc-certified.png)

![Logo of the National Minority Supplier Development Council with colorful abstract shapes and text.](https://keylimeinteractive.com/wp-content/uploads/2024/05/NMSDC-Logo-NATIONAL-1024x716.jpg)

![Logo with the text "Insights Association" and colorful squares forming a pattern above the text.](https://keylimeinteractive.com/wp-content/uploads/2024/02/insights-association-logo-v2.png)

![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg)

Your Trusted Partner for UX Research

Key Lime Interactive

- [What We Do](https://keylimeinteractive.com/ux-research-services/)
- [Proven Process](https://keylimeinteractive.com/proven-process/)

Resources

- [Case Studies](https://info.keylimeinteractive.com/case-studies)
- [Events + Workshops](https://info.keylimeinteractive.com/events)
- [Blog](https://info.keylimeinteractive.com/)

Company

- [About Us](https://keylimeinteractive.com/about-us/)
- [Meet Our Team](https://keylimeinteractive.com/our-team/)
- [Careers](https://keylimeinteractive.com/careers/)
- [News](https://keylimeinteractive.com/news/)
- [Security & Compliance](https://app.vanta.com/keylimeinteractive.com/trust/cylnxu23wx6pzvej7bloh9)
- [Public Sector GSA](https://keylimeinteractive.com/public-sector-gsa-schedule/)

Get in touch

- [Contact Us](https://keylimeinteractive.com/contact)

<https://www.linkedin.com/company/key-lime-interactive/mycompany> <https://www.facebook.com/pages/Key-Lime-Interactive-LLC/247944346084> <https://www.youtube.com/channel/UC_2BwK4p_KTJCj85NGtee3Q>

© 2025 All Rights Reserved.

- [Privacy Policy](https://keylimeinteractive.com/privacy-policy/)

- [Terms of Use](https://keylimeinteractive.com/terms/)