Andrea Bascetta

Recent Posts

The Do's and Don'ts of Enterprise Chatbot Building

      Chatbots are an AI-controlled program that is designed to simulate human conversations by engaging in a typical chat flow. Users are able to interact with a Chatbot and receive immediate feedback through voice or text interactions with the program. Chatbots are used by many companies to quickly interact with their customers and help provide the user with information in a quick and effective manner.

[Read More]

Do's and Don'ts of Diary Studies

       A diary study is a research method that consists of collecting data about user activities, behaviors, and feelings over a certain time period, ranging from a few days to a month or more. During a diary study, participants will self-report their experiences and activities on a diary (or digital diary such as Dscout, Experience Fellow, Revelation or just Google Form). Participants will self report their interactions, thoughts and feelings in regards to a product or organization. Diary studies are useful to understand long-term behaviors and potentially create Customer Journey Maps through being able to document the customer's interactions with the product or an organization. 

[Read More]

2018 Top Survey Tools: Researcher Opinion

May, 23 2018 | Research Methods

One of the most effective ways to connect with your customer base is using online survey tools. Market research statistics can provide meaningful insight into details about a market, strategies, and customers.

An online survey can help customer relationship representatives gauge customer satisfaction, solicit information from existing or prospective customers, or help human resources professionals learn what matters to employees.

[Read More]

What to be Mindful of When Fielding Your First Biometric Study

In collaboration with Manuel Ramirez and Shao-Yu

When approaching the fielding day(s), envision how a session with a participant should ideally be and plan your next moves accordingly.

In this paragraph, we listed best practices and tips that will help you fielding the study with confidence and maximize the quality of data you will collect.

[Read More]

Smart Technology in Our Daily Lives

August, 25 2017 | AI, Emerging Trends, Conversational UI

The Internet of Things allows our environment to adapt to us so we can better engage, learn, and live within it. Now and tomorrow, we continue to prioritize connections; connecting with your home, with your body, with your city in new ways. LIttle by little making smart technology in our daily lives prevalent.

[Read More]

Why You Should Use Eye Tracking For Website Optimization

Eye tracking data delivers valuable insights on how your website visitors interact with the page– how long does it take them to discover a specific feature or product on your site, which kind of information they ignore or miss, what your visitors look at and how much time they spend looking at it.

[Read More]

What is Datafication?

April, 21 2017 | Datafication, Emerging Trends

Datafication – Turning big data into business solutions

Datafication refers to the collective tools, technologies, and processes used to transform an organization into a data-driven enterprise. After converting processes to data, they can be tracked, monitored, and optimized. Even if data isn’t used, businesses can still acquire large amounts of data, store it, and then decide later on how they will utilize it. [Read More]

5 Steps to Recruit & Onboard Participants for Remote Usability Studies

For many usability studies, recruitment can be a major challenge. It involves a series of activities, including identifying eligible participants, explaining the study, obtaining consent, and retaining the participants until the study is complete. There can also be additional challenges when a study is being conducted remotely.

[Read More]