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      Within the last 5 years’ trend for UX Design, we have seen the focus placed not only on creating innovative features for the end-user but also to on the emergence of the ideology “Less is More”. The phrase “less is more” in reference to UX design means that the purpose of the UX Designer is not anymore to deliver a feature-heavy product, rather make the product leaner and amplify its functionality. It means that sometimes, going the extra mile with design might not actually make a product better. 

       The autonomous vehicle is more than just a blurred dream that is still off in the distant future; it’s already happening. Recently, the first self-driving taxi service has been launched in Singapore. It is predicted that it’s only a matter of a couple of years before fully automated driving vehicles will be available for purchase on the consumer’s market (Tesla is already taking incremental steps to make semi-autonomous driving vehicles available to the public). However, only a few companies like Google and Volvo have been testing fully automated driving cars on public roads. 

       Oftentimes, when trying to decide what shows or movies to watch on our favorite streaming services, we look at what is being recommended to us. Most TV shows and movies we watch on streaming services (like Netflix, Hulu and Amazon Prime) are discovered through an algorithm that informs the recommendation system. The following article focuses specifically on the recommendation systems in Hulu mobile App and Netflix TV, and the way in which machine learning can be applied to improve this algorithm.

     Biometric authentication, unlike traditional passwords or security questions, uses the unique biological characteristics of the individual in order to verify an individual’s identity. Voice recognition (also called speaker recognition or voice authentication) analyzes a person’s voice to verify their identity. Soft-tissue cavities, the shape, and movement of the mouth and jaw, as well as airways, have the potential to influence individual voice patterns to create voiceprint that is unique and identifiable to everyone.

      Chatbots are an AI-controlled program that is designed to simulate human conversations by engaging in a typical chat flow. Users are able to interact with a Chatbot and receive immediate feedback through voice or text interactions with the program. Chatbots are used by many companies to quickly interact with their customers and help provide the user with information in a quick and effective manner.

       A diary study is a research method that consists of collecting data about user activities, behaviors, and feelings over a certain time period, ranging from a few days to a month or more. During a diary study, participants will self-report their experiences and activities on a diary (or digital diary such as Dscout, Experience Fellow, Revelation or just Google Form). Participants will self report their interactions, thoughts and feelings in regards to a product or organization. Diary studies are useful to understand long-term behaviors and potentially create Customer Journey Maps through being able to document the customer's interactions with the product or an organization. 

One of the most effective ways to connect with your customer base is using online survey tools. Market research statistics can provide meaningful insight into details about a market, strategies, and customers.

An online survey can help customer relationship representatives gauge customer satisfaction, solicit information from existing or prospective customers, or help human resources professionals learn what matters to employees.

In collaboration with Manuel Ramirez and Shao-Yu

When approaching the fielding day(s), envision how a session with a participant should ideally be and plan your next moves accordingly.

In this paragraph, we listed best practices and tips that will help you fielding the study with confidence and maximize the quality of data you will collect.

The Internet of Things allows our environment to adapt to us so we can better engage, learn, and live within it. Now and tomorrow, we continue to prioritize connections; connecting with your home, with your body, with your city in new ways. LIttle by little making smart technology in our daily lives prevalent.

Eye tracking data delivers valuable insights on how your website visitors interact with the page– how long does it take them to discover a specific feature or product on your site, which kind of information they ignore or miss, what your visitors look at and how much time they spend looking at it.

Datafication – Turning big data into business solutions