
On January 20th, 2009, CEO Ania Rodriguez created her very own UX/CX company and now, 12 years later, KLI's mission of optimizing the customer experience (CX) while making better product experiences has been going strong for over a decade now and it's in a large part thanks to our customers and amazing team! Now, let's go back in time 12 years to see how the concept of optimizing both the user and customer experience was born and why it matters.
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