Marc Lorenc

Recent Posts

5 Considerations for Switching to Remote Research During COVID-19

June, 10 2020 | Research Methods, Remote Testing

       In early March, as a response to the increasing growth of global COVID-19 cases, Key Lime Interactive moved its employees to a “work from home” arrangement. Concurrently, a number of our projects required a quick switch to remote methodologies. Although these switches allowed us to continue “business as usual”, a number of key considerations concerning conducting research during COVID-19 became apparent. Due to the distinct challenges posed by COVID-19, Key Lime Interactive is dedicating a number of blog posts centered around UX Research during a pandemic, providing suggestions on how to best account for uncertainty and “the new norm”.

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More than a User: Implementing Participatory Research Methods in UX

March, 04 2020 | Research Methods


      Last year during the EPIC (Ethnographic Praxis in Industry Conference) 2019 keynote speech by Sareeta Amrute, various researchers grappled with the idea of tech colonialism and the need for decolonizing research. Comparing the tech industry to the colonialism of the latter half of the past millennium, Amrute and others explored a number of concerns and issues present with current technological expansion, specifically calling attention to how big data is extracted, curated, transacted, and utilized for varying ends, and the potential consequences they bring. As companies strive to be more socially responsible and make a difference in the world, they will need to adopt new methods and approaches that curtail the challenges outlined above. Building off this insight, this post explores how UX research can tackle the challenges of tech colonialism by adopting Participatory Action Research (PAR) methods in their project design. As such, it is not meant to be an exhaustive overview but rather the beginning of a conversation concerning how we can shift the ways we conduct research and the broader impacts it can have on users.

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