Mariano Rodriguez

Recent Posts

When to Use Zero UI: A Researcher's Perspective

February, 27 2019 | Zero UI, UX Strategy, User Interface

    Interaction with a product through a digital interface has become the standard across the industry, whether through a mobile app, desktop software, website, etc. it is the go-to for companies when creating a product to solve a problem. This is the reality we live in, but often users are not looking to add another interface or step to their routine. Users are instead looking to simplify a process. Zero UI looks beyond screens as the go-to solution and over to what would be a more natural and passive solution within a process to solve a problem. Not every process or product should be replaced by Zero UI. The design thinking behind Zero UI should be to approach every problem with it as a possible solution, but not the only solution.

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Designing for Millennials vs. Baby Boomers

      As UX Researchers and Designers, we work hard to have empathy and understand all different kinds of user groups. By understanding differences between groups, we are able to design technology that caters to user’s wants and needs. Two interesting groups to consider when designing products are Millennials and Baby Boomers because of the way they use, view, and evaluate technology is very different and is crucial when designing a product.

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The UX of Running Apps

      Many of us at KLI are trying different ways of staying healthy: some of us do yoga, Crossfit, hiking- one of us is even on a rugby team. Swimming and running are my exercises of choice, and I usually choose to go for a run. In my time preparing for half marathons and 5ks, I have tried several apps to use while running. Recently I learned that one of my colleagues is also a runner, so we started talking about the different apps that we use or have tried in the past. We would continue to point out what worked really well and what didn’t which made me wonder what actually makes a running app great for runners?

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The UX of Politics

BREAKING NEWS

The 2018 midterm elections are on November 6th!

….but it is unlikely that this is the first time that you are hearing about them. With all the news, coverage, and spin, we at KLI asked: “is UX being considered when covering politics?” We know that there are other places that you can find political opinions and hot takes, so you will not find any in this article.  I will be staying focused on the UX of communicating and understanding politics, specifically on how different news organizations and outlets have tried to cover the midterm elections.

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Customer Journey Map: AI Edition

Over the last year, smart assistants like the Amazon Echo and Google Home have become some of the top tech devices. The evolution from early voice assistants, only capable of simple commands, to multi-featured smart assistants has attracted a wider audience. As these constantly-learning smart AIs are becoming more deeply integrated into our world, it is important for our research team to know and understand the average customer journey; from when they unbox the device to usage.

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What is Agile?

June, 02 2017 | UX Strategy

Agile is often times used as a label to describe a process or a strategy, this is incorrect and is misleading, instead Agile is a set of values and principles meant to help guide decision making. Agile started in 2001 when a group of software developers created “The Manifesto for Agile Software Development”(http://agilemanifesto.org).

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Setting up a VR-UX Testing Lab

April, 24 2017 | VR, Emerging Trends

Several decades ago there was the infamous “Internet boom” and now it seems we are going into the “Virtual Reality boom”. While in the beginning its uses were initially focused on gaming, VR is becoming an increasingly bigger market and it now has applications in social networking, science, and research. UX Research specifically has a lot to gain from incorporating VR into its practices. Using VR within a research setting allows the researchers to be able to put participants in a virtual space where they can be exposed to essentially anything goes beyond current limitations while keeping their participant in a safe and observable environment. This opens the doors of research to be able to accomplish a wide variety things that previously were only investigated by having participants fill out questionnaires. Now we can put participants in a virtual environment and obtain data that is as close to real world as ever before, allowing for much more in-depth collection of data.

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Our Researchers Can Join Your Team

February, 03 2017 | Research Methods

TRADITIONAL UX ENGAGEMENTS

Historically, companies have completed UX research in one of two ways: they hired an external UX resource, often a partner agency, to serve as the UX “department”.  The agency would then be responsible for completing all the UX related work. Alternatively, companies kept a fresh Rolodex of external UX resources, often organized by strengths or specialties, to be hired when project work was in demand; in this scenario, the agency would work on a project by project basis.

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