Marina Roselli

Recent Posts

Social XR - Which XR Meeting Tool is Right for Your Company

September, 02 2020 | Emerging Trends, XR

      With many companies continuing to opt for remote working environments, some still search for ways to make their once in-person, now remote meetings feel a bit more interactive. As we have explored before, Social XR can help users feel more connected in our recreational and professional lives. These applications can help you feel immersed, allow you to reach a wider audience and help you stay focused. Ideally, they combat meeting and screen fatigue, lifting spirits, and most importantly, they go beyond what is physically possible by enhancing/augmenting reality.

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Social XR - How to Stay Connected in Times of Separation

April, 08 2020 | Emerging Trends, XR

     Q&A with Leap Motion CTO David Holz in AltspaceVR 

       As more and more people across the world continue to stay locked down indoors, we are seeing experimentation in how we communicate and stay social with friends,  family and colleagues. From a work perspective, we are seeing what the NYT defined as the “World's Largest Work-From-Home Experiment”. While from a recreational perspective we are seeing more and more apps rise to the occasion and develop creative solutions to keep us connected (and quite frankly, sane). Here at Key Lime Interactive, we’ve decided to be proactive about the emerging trends in XR that we were seeing in the marketspace and optimize our XR strategy. That’s why we’d like to explore the ways  XR, such as Social XR, can be used as a communication tool in both our work and recreational lives.

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Defining Reality: A Look Into What XR Experience is Best for You

March, 09 2020 |

          So you have been thinking about diving into XR (eXtended Reality) but you are unsure where to even start or what all these emerging technology terms and acronyms mean? To help you get your heads around the various concepts and to explore what type of application would best fit your project’s needs, we created a handy guide.

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Interactive Storytelling Content in Advertisements

December, 18 2019 | Gamification, Emerging Trends

       While VR, AR, and 360 experiences may be well-known industry terms for you at this point, you might be wondering how these experiences are any different than interactive storytelling content. Interactive storytelling is a form of media that gives the user the ability to be the “director” of their own experience from start to end. While popular among the gaming community, interactive storytelling is certainly on the rise everywhere. For example, on the heels of Black Mirror’s Bandersnatch, Netflix is double down its on interactive storytelling content, producing a variety of series according to an article by techcrunch

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The Three Things UX Designers Can Learn from Game Tutorials

         
      From exhaustive manuals to lengthy lines of texts with bright red arrows to fully integrated narratives, game tutorials became more complex as both available interactions and user expectations grew. An industry valued as a billion dollar market with over 2,700 companies located across America and completely saturated with customer options totaling at over 9,000 titles released on Steam in 2018 alone, is it any wonder that games would dedicate so much time and effort to the first entry point a user sees? Teaching users the skills necessary to master the basics isn’t only used in games of course. In UX design, we are more accustomed to calling this process ‘on-boarding.’ However, many products’ on-boarding processes are dry and overwhelm users by front-loading a ton of knowledge at once. In the words of A Theory of Fun for Game Design, Ralph Koster “game design is about clarity that teaches complexity.” The key word here is teach. As UX Designers, we need to treat learning as the equivalent to fun and game tutorials are an excellent starting point.

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Three Questions to Ask Before Creating an Immersive Retail Experience

      As consumers, we expect our shopping experiences to be engaging and intuitive. More and more brands are going beyond traditional means of website and storefronts by opening temporary and permanent immersive retail experiences. What is an immersive retail experience? It is a highly instagrammable, interactive happening that is re-thinking traditional brick-and-mortar stores and taking over both the art and retail worlds alike. Some examples include Samsung 837, Sony Lost in Music, Ikea Play Cafe, Adias NDM, Visible’s InVisible, Dolby Soho...the list goes on and on. At their core, these immersive retail experiences are driven by good UX design. They attempt to connect with consumers by creating moments of empathy and personalization, immediately satisfying interactions and word-of-mouth marketing strategies. It may not be a website but all the same principles are applied.

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