Phil McGuinness

Recent Posts

Four Key UX Best Practices for Chatbots

May, 16 2017 | Usability Testing, Chatbots

What are chatbots?

Chatbots are AI-controlled assistants that work through conversation in a typical chat flow that users have become accustomed to. Some work through existing chat applications like Facebook Messenger, while others are standalone apps for your mobile device. Chatbots work in a conversational manner, but often include programmed response suggestions for the user to remove the possibility of misinterpreting information. I dove headfirst into some of the current chatbot apps and tested out some of their features to find examples of good user experience principles and came up with these four key UX best practices for utilizing Chatbots.

[Read More]

Strengths and Weaknesses of a True Intent Study

Do you really know your users? Usability testing is great way to figure out how someone would interact with your app or site, but the results are only valid if the people you bring are representative of your real users. The True Intent methodology is one of, if not the best UX approaches for learning who your users are, what they intend to do on your site, and how successful they are in doing that. Let’s explore exactly what is this particular methodology, and focus on the strengths and weaknesses of a true intent study.

[Read More]

5 Tips for Working with Panel Companies in Quantitative Research

 

If you’ve done quantitative research for any length of time, there’s a good chance you’ve worked with panel companies to fill your research needs. At Key Lime Interactive, we work with many different tools and strategies depending on our client needs, and that often involves working with panel companies to help fill those quantitative studies. Over the years, we’ve learned a few best practices for this interaction that we’d like to share with the greater research community. Here are five tips for working with panel companies in quantitative research that will help make your interactions smooth, constructive, and hopefully lucrative for your company.

[Read More]

Choosing the Right Survey Tool for Quantitative UX Research

Choosing the proper tool for the task is important in any profession, whether you’re a carpenter, a surgeon, or a UX Researcher. But on a tight budget or a tight schedule, it can be difficult to put aside time to research different offerings, compare pricing and capabilities, and select the right online survey tool. Luckily, at Key Lime Interactive, we’ve spent years working with some of the most popular survey tools on the market, and can help point you in the right direction. To help with this, we’ve created a flow chart that helps point businesses of all sizes in choosing the right survey tool for quantitative ux research. Before we get to the chart itself, let’s talk about a few major considerations to make prior to selecting the right tool.

[Read More]

Is Panera Leading the Way for Restaurants With Their In-Store Experience?

More than two years ago, in April 2014, Panera announced their Panera 2.0 program. It contained a series of technological initiatives designed to allow customers to interact with Panera in new and innovative ways, including advance ordering and pick up, fast-lane kiosks to order in while dining, ordering from your table within the restaurant, and the ability to save customized orders within the restaurant. While this was slated to roll out in all stores by the end of 2017, Panera is already seeing rising stock value¹ from the initiatives in the last few months. We believe that these new developments really show that Panera is forging a new path for the customer experience in restaurants. To confirm that, we decided to take a look at some of these initiatives from a customer’s perspective, with a quick field trip to the Panera location near our Miami office.

[Read More]

Top 5 Usability Mistakes in To-Go Ordering

To-go ordering has been around since the first caveman hollered to his neighbor that he was coming over to eat, but things have gotten more complicated in the last 50,000 years. Instead of asking for the flank or rib-eye of the woolly mammoth, now we’re thinking about geolocation, Apple Pay, and an awesome UI. Read on to hear about the top 5 usability mistakes in to-go ordering sites, and how to avoid making them in your app.

[Read More]

5 Usability Mistakes Retailers Are Still Making (and How to Fix Them)

With so many moving components on large retail sites, it can be easy to lose sight of usability best practices for small, specific interactions.  We took some time this week to comb through some large electronics, clothing, and warehouse retailer’s desktop sites to see which companies are giving the best experience, and which have room for improvement. In the following article, we’ll show usability mistakes retailers are still making on some of these sites in product detail and checkout pages, as well as other sites that show how it should be done.

[Read More]

Making Fast Food Faster

When it comes to fast food, speed isn’t all that matters – but it making fast food faster certainly helps. Some people have favorite brands, and would never go to Burger King if they could get McDonald’s, or vice versa. But with all things equal, the most efficient or convenient option will often be the winner. Recently, we covered a trend in fast food apps where companies are allowing users to customize and place orders directly from their app, addressing this customer desire for efficiency. We dissected the act of customizing orders on four major apps to tease out how the user interfaces were serving customer needs. One company we did not cover is White Castle, whose most recent update came after our publication, but has gained our attention as something special.

[Read More]

3rd Party Automotive Mobile Apps: 3 competitors, 3 dimensions

Here at Key Lime Interactive we spend a lot of time thinking about cars. Well, not just cars specifically, but the industries that surround cars. Twice a year we study the top auto insurance mobile apps and sites for our Mobile Auto Insurance Competitive Index Report. We follow the trends in the industry, see the development of services, and we how changes in automobile features and function ripple out through the insurance industry. Because we aren’t tied to a particular company, this puts us in a unique position to be objective about the various offerings.

[Read More]

INFOGRAPHIC: 5 Facts About the Mobile Banking Industry

Since 2010, Key Lime Interactive has conducted bi-annual 500-person surveys of smartphone owners, asking them to weigh in and identify the features and capabilities that they consider critical for a successful mobile banking experience. Highlights from our most recent June 2015 consumer survey and expert competitive review of 9 top U.S. retail banks are below.

[Read More]
New Call-to-action

Subscribe to our newsletter.

Search by Topic

Recent Posts

Popular Posts