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      What was once a nascent technology is now becoming more mainstream. Adoption of voice assistants via smart speakers and other voice-enabled devices has made a leap over the last few years. About one in four (24%) US adults 18+ own a smart speaker (around 60 million people) and U.S. households with smart speakers own an average of 2.6 smart speakers. Many more devices such as smartphones have voice-enabled and this presents a major opportunity for brands to tap into. 

Many digital products use psychology to influence behavior. Behavioral design is a field that’s concerned with researching and designing products that influence human behavior and it provides a set of tools for persuasion. It sometimes tends to be met with some level of skepticism because to some it implies that users are being forced or persuaded into doing things they typically wouldn't do. Like many tools, this tool - Behavioral design,  can also be used for evil and for good.

   The theme of this years’ World Usability Day: “Design for the Future We Want”. The theme is inspired by the United Nations’ Sustainable Development Goals.  Design can help solve some of the world’s most challenging problems. Design has the opportunity to create a better world for all by creating products that cause no harm, make the world a better place to live and support our humanity: For example, design could persuade people to consume more sustainably or it could potentially help prevent the spread of fake news.