Blog

Voice technology has made a leap over the last fews years and is now becoming part of our everyday lives. At Key Lime we’re excited about the many opportunities that a voice experience (VX) provides for customers and brands: It can help remove friction and help humanize interactions with technology. At the same time we know voice tech is still far from perfect.

Today the main use cases for a great voice experience are in service and sales. Think about frequently asked questions and transactional interactions such as turning a light on or off. In the future there is a potential for voice to go towards in-depth conversational interactions. The use case can make or break your voice experience and it is one of the key factors for creating a successful voice experience.

      What was once a nascent technology is now becoming more mainstream, now the adoption of voice technology using assistants via smart speakers and other voice-enabled devices has made a leap over the last few years. About one in four (24%) US adults 18+ own a smart speaker (around 60 million people) and U.S. households with smart speakers own an average of 2.6 smart speakers. Many more devices such as smartphones have voice-enabled and this presents a major opportunity for brands to tap into. 

Many digital products use psychology to influence behavior. Behavioral design is a field that’s concerned with researching and designing products that influence human behavior and it provides a set of tools for persuasion. It sometimes tends to be met with some level of skepticism because to some it implies that users are being forced or persuaded into doing things they typically wouldn't do. Like many tools, this tool - Behavioral design,  can also be used for evil and for good.

   The theme of this years’ World Usability Day: “Design for the Future We Want”. The theme is inspired by the United Nations’ Sustainable Development Goals.  Design can help solve some of the world’s most challenging problems. Design has the opportunity to create a better world for all by creating products that cause no harm, make the world a better place to live and support our humanity: For example, design could persuade people to consume more sustainably or it could potentially help prevent the spread of fake news.