Virtual Reality today is truly off-the-shelf – the tools required for developing, disseminating and consuming a VR experience is available, accessible and affordable. This progress has enabled not only programmers but also technology novices to create significant immersive experiences. However, one of the major pieces missing in this field is a robust design and evaluation methodology that ensures that the experiences we create are not only immersive and interactive but also impactful.[Read More]
VR requires an iterative Design – Develop – Feedback loop more than any other computational media format. The main reason for this is that every VR experience is a subjective experience and it is imperative to factor the user in the design and development process early and often. The fundamental construct that elicits responses from the user in a VR experience is the idea of Presence – “the feeling of being there in the virtual environment”.