Which insurance provider offers the most comprehensive mobile capabilities? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile UX (user experience)?
KLI compared State Farm, Allstate, GEICO, and Progressive and their respective mobile sites and applications in a mobile UX competitive analysis. Each property (mobile site, iPhone App, Android App) was compared against a list of standard auto insurance tasks to assess their capabilities, features, and provided mobile UX competitive intelligence.
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So what does the auto insurance mobile competitive landscape analysis look like? Here is the detailed competitive benchmark report about how each company ranks and who produces the best mobile experience to date: