Crafting Authentic Experiences: Greater Miami Convention and Visitors Bureau's (GMCVB) Journey to Enhance Visitor Engagement

As the official destination sales and marketing organization, GMCVB shapes Miami into a global hub for both business and leisure travelers. They're dedicated to fostering diverse, culturally rich experiences that enhance economic resilience and elevate quality of life.

Facing the task of developing a new website, GMCVB posed several crucial questions

Partnering with Key Lime Interactive, we embarked on a comprehensive research initiative to refine GMCVB's user personas and assess their UX.

Learn how our research team surveyed 400 users across GMCVB's target audience segments. We identified key motivations, bridged gaps in personas, and optimized the customer journey to boost engagement and loyalty.

Discover how we did it in our latest case study. 

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