Crafting User Personas to Drive Meaningful Growth? We Made It Happen.

Our client was on a roll: A world-class digital infrastructure and colocation company that was routinely uniting the digital infrastructures of major organizations across a whole range of industries to help them meet our technology-driven world head-on. But our client had some big questions.

With so many different types of clients, which user personas would be most important in driving customer-led innovation and growth—and which would be most beneficial to improve their overall UX? We got to work, creating and executing an in-depth research initiative that illuminated a path forward and united their team toward a clear, common goal.

Discover how we did it in our latest case study. 

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