Elements For An Actionable Customer Journey Map

 

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What You'll Learn

A successful customer journey map (CJM) should capture the various stages of interactions and experiences with your brand from a customer's perspective. More importantly, however, it should visually present the emotional responses that the experience generates with your users. But once you have completed your CJM, how can you evaluate its effectiveness? 

Topics covered in this white paper include:

  • The basic elements of what the target user is in a customer journey map: Thinking, Doing, Feeling
  • Guiding principles when creating your CJM
  • Key Lime Interactive's Customer Journey Map Playbook
  • A sample CJM that we have created, which scores a perfect 30 out of 30 on this best-in-class criteria