All user experience methodologies fall on a scale from Qualitative to Quantitative. It’s important to understand the difference between the types of data, and to know when which type of method is appropriate.
What you'll learn inside the white paper:
- What is qualitative research and its strengths and weaknesses
- What is quantitative research and its strengths and weaknesses
Complete this form to request access to our white paper, full of valuable insights on qualitative and quantitative in user experience research.