Last month our CEO and Founder, Ania Rodriguez, joined the South Florida Interactive Marketing Association to discuss "Optimizing User Experience for Conversion". She joined other panelists from Ion Interactive and HiConversion. Top takeaways from the event:
- You can find 80% of the issues with only 5 users
- Eye tracking can detect if call-to-action size and color make a difference in your conversion results
- Strong colors attract the eye, but if there is too much competing for the eye's attention the people can get overloaded
- Do not put a search bar under the mega menu button or it will get lost and decrease your conversion rate
- Test and embrace user experience design to continually improve, solve and remain relevant in your space
- One great tool for quick usability test: KlueMobile