In collaboration with Ryan Stratton.
Delightful and effective user experiences don’t usually happen by chance. More often than not, they’re the result of following a methodical design process that includes research, ideation, testing, analysis, and iteration. Prototyping is a critical practice that adds value throughout the process and helps to ensure a good user experience. In this article, we review what prototyping means and why it is so important for the field of UX design and research.