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Recently,  the innovation arm of Key Lime Interactive (KLI) introduced its new mobile UX competitive insights platform, Competitive Insights! This digital platform is an easy to share, searchable tool with interactive industry reports released every month, which makes keeping track of your competition that much easier.

      Everyday it seems as though our world,  both real and technological,  becomes more and more interconnected. One of the ways that this is accomplished is through the ever-expanding Internet of Things. The Internet of Things (or IoT) is a phrase that has gained increasing popularity, and not just within the world of UX. The Internet of Things is the ever-expanding network of devices that can connect to the internet, and as a result, interact and exchange data. Since the IoT helps to generate data and a lot of it, often times conversations surrounding IoT also have the phrase “big data” thrown in there. But are these two really the same thing?

       Here at KLI, we publish a bi-annual Home and Renters Insurance Mobile Competitive Index Report that reviews eight of the largest home and renters insurance companies in the US and their online and mobile app capabilities. Some of the capabilities and features that are assessed are features such as secure login process, ability to get a quote or locate an agent. The goal of our third-party syndicated report is to help provide consumer-driven data that can help insurance companies improve their user experience. It also helps to summarize how the insurance companies differentiate and help provide valuable forms of competitive intelligence for companies to help them stay ahead and on top of the current market.

     Competitive Intelligence (CI) is something that is often thought of as a great concept but is not always implemented as a business tool, even though it should be. CI is a useful and critical a business tool that helps business to stay competitive within their fields. Let's start with what it is; Competitive Intelligence is the process and action of collecting, identifying, analyzing information about products, customers, and competitors within a specific industry.

USAA Named Best Mobile Property Insurance Solution by Key Lime Interactive, Esurance Innovates with DIY Home Inspection App

In the March 31, 2017 release of Key Lime Interactive’s (KLI) bi-annual Home & Renter’s Insurance Mobile Competitive Index report, USAA ranks highest among eight of the largest property insurance companies in the U.S. in the categories of mobile site, iPhone and Android app. Maintains more than a 13% lead over nearest competitors in every category except mobile site--where 3 competitors have recently improved and narrowed USAA’s lead to just 8%.

GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations

Here at Key Lime Interactive we are constantly monitoring how consumer needs change and evolve over time. And of course, we track—with great interest—what industry leaders and innovators are doing to push technology forward, and how that influences consumer expectations, and improves the user experience.

USAA Named Best Mobile Credit Card Solution by Key Lime Interactive for the Fourth Consecutive Time, Wells Fargo Jumps Up In Rank and Rolls Out Mobile Wallet.

In the July 31, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Credit Card Competitive Index report, USAA ranks highest among nine of the largest credit card issuers in the US in the categories of mobile site, iPhone and Android app. Since the very first publication of this bi-annual report in January 2015, USAA has consistently been reported to be the top performer.

Are you interested in performing Competitive Benchmarking research for yourself or a client, but don’t know where to start?

In July 2016, Key Lime Interactive broadcasted a live webinar on Best Practices for Competitive Benchmarking. You can watch a full recording of the webinar here, or get a recap with our infographic.

Did you know Key Lime Interactive has major, big-time, all-star Quantitative Researchers on our team? Maybe you've met them, or maybe you haven't, but here is your chance to know them better.

With each User Research project, it’s important to take the necessary time upfront to assess which method is the best to properly answer your research questions and objectives. Here’s a quick guide to some important factors to consider when determining whether or not Quantitative Research & Analysis is the right choice for your project; as well as when and how different quantitative methodologies are suitable, and some best practices for data analysis. Here we take a look at when to use quantitative research & analysis for a project.