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GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations

Here at Key Lime Interactive we are constantly monitoring how consumer needs change and evolve over time. And of course, we track—with great interest—what industry leaders and innovators are doing to push technology forward, and how that influences consumer expectations, and improves the user experience.

USAA Named Best Mobile Credit Card Solution by Key Lime Interactive for the Fourth Consecutive Time, Wells Fargo Jumps Up In Rank and Rolls Out Mobile Wallet.

In the July 31, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Credit Card Competitive Index report, USAA ranks highest among nine of the largest credit card issuers in the US in the categories of mobile site, iPhone and Android app. Since the very first publication of this bi-annual report in January 2015, USAA has consistently been reported to be the top performer.

Are you interested in performing Competitive Benchmarking research for yourself or a client, but don’t know where to start?

In July 2016, Key Lime Interactive broadcasted a live webinar on Best Practices for Competitive Benchmarking. You can watch a full recording of the webinar here, or get a recap with our infographic.

Did you know Key Lime Interactive has major, big-time, all-star Quantitative Researchers on our team? Maybe you've met them, or maybe you haven't, but here is your chance to know them better.

 It’s important to start by building a strong foundation for your benchmarking study. This is not a one-off project. You’re designing it once, to run multiple times. So, before you jump in, first make sure you take the time for proper planning by asking and answering some essential questions, like how to plan for a quantitative UX competitive benchmark study.

To-go ordering has been around since the first caveman hollered to his neighbor that he was coming over to eat, but things have gotten more complicated in the last 50,000 years. Instead of asking for the flank or rib-eye of the woolly mammoth, now we’re thinking about geolocation, Apple Pay, and an awesome UI. Read on to hear about the top 5 usability mistakes in to-go ordering sites, and how to avoid making them in your app.

With so many moving components on large retail sites, it can be easy to lose sight of usability best practices for small, specific interactions.  We took some time this week to comb through some large electronics, clothing, and warehouse retailer’s desktop sites to see which companies are giving the best experience, and which have room for improvement. In the following article, we’ll show usability mistakes retailers are still making on some of these sites in product detail and checkout pages, as well as other sites that show how it should be done.

When it comes to fast food, speed isn’t all that matters – but it making fast food faster certainly helps. Some people have favorite brands, and would never go to Burger King if they could get McDonald’s, or vice versa. But with all things equal, the most efficient or convenient option will often be the winner. Recently, we covered a trend in fast food apps where companies are allowing users to customize and place orders directly from their app, addressing this customer desire for efficiency. We dissected the act of customizing orders on four major apps to tease out how the user interfaces were serving customer needs. One company we did not cover is White Castle, whose most recent update came after our publication, but has gained our attention as something special.