How Data Storytelling Builds Empathy

        Imagine being tasked to uncover and deliver findings on a niche topic that is new and uncharted among your audience. Let’s say you have been tasked, as a researcher, to explore the behaviors and attitudes of people living with Celiacs Disease for the product development of a new gluten detector. Although your audience is familiar with gluten-free food, they are unaware of the nuances that separate gluten-free ‘fadist’ from people living with an autoimmune disease that requires a gluten-free lifestyle. How will you illustrate the differences between the lifestyles once uncovered? How will you distinguish the lifestyle of a person living with Celiac from other dietary limited lifestyles?

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Internet of Things: Is this Big Data?

      Everyday it seems as though our world,  both real and technological,  becomes more and more interconnected. One of the ways that this is accomplished is through the ever-expanding Internet of Things. The Internet of Things (or IoT) is a phrase that has gained increasing popularity, and not just within the world of UX. The Internet of Things is the ever-expanding network of devices that can connect to the internet, and as a result, interact and exchange data. Since the IoT helps to generate data and a lot of it, often times conversations surrounding IoT also have the phrase “big data” thrown in there. But are these two really the same thing?

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Visualizing Big Data

      As we have discussed before, big data is the study of data sets that are so large that traditional data-processing software cannot analyze it all. Big data, although requiring a different kind of data-processing system, big data allows researchers and analysts to utilize data that was not being previously been taken advantage of, and allows them to generate new insights. Since big data sets contain so much information that may have previously gone unnoticed, it can help to inform strategic business moves, feature areas of improvement and also be used to help predict future trends.

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Big News on Big Data

September, 21 2018 | Datafication, Data

   Most people have become aware of the fact that everything they do online and on their phones leaves a cyber breadcrumb trail, where your internet searches and activities are logged. That is because all of these interactions that people engage in with technology every single day generate data points, thus creating a cyber breadcrumb trail that can be analyzed as a unit of data. As technology continues to play ever more important roles in our daily lives, it only makes sense that the amount of data that is being created will continue to increase. The sheer quantity of data that exists out there is getting bigger, and as follow, big data metrics and analytics are becoming more and more important.

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What is Datafication?

April, 21 2017 | Datafication, Emerging Trends, Data

Datafication – Turning big data into business solutions

      Datafication refers to the collective tools, technologies, and processes used to transform an organization into a data-driven enterprise. After converting processes to data, they can be tracked, monitored, and optimized. Even if data isn’t used, businesses can still acquire large amounts of data, store it, and then decide later on how they will utilize it. [Read More]

ESPN Revamps Their Web Design - Data Driven or Data Informed?

For all you sports fans I'm sure you've seen and formed an opinion about the new ESPN responsive website. Most of the comments I've seen have been negative. In fact, most site visitors who have expressed their dislike for the redesigned site have done so in a very colorful way:




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