Why You Should Use Eye Tracking For Website Optimization

May, 31 2017 | Eye Tracking

Eye tracking data delivers valuable insights on how your website visitors interact with the page– how long does it take them to discover a specific feature or product on your site, which kind of information they ignore or miss, what your visitors look at and how much time they spend looking at it.

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What Can Eye Tracking Tell Us That We Didn't Already Know?

Eye tracking often receives a bad rap for being an overly expensive and time-consuming appliance that does not add any value to user experience research. These perceptions are often based in a misunderstanding of when and how eye tracking should be used to understand user behavior. Eye tracking provides the most value to researchers when:

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Eye Tracking: Why Are We Trained to Recognize Other Human Faces?

May, 11 2016 | Eye Tracking, UX, Human Factors

We are hardwired to respond to faces

Our brains are hardwired to detect and identify faces. The brain has a specific region for recognizing faces called the fusiform gyrus, or the fusiform face area. This specialized part of our brain helps us to identify faces within less than a second and to quickly distinguish one face from another. Our eyes tend to quickly locate and lock onto images of people and their faces. 

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All Eyes (Tracking) on Dallas Last Week

Dallas is so much more than cowboys, great BBQ, and big hair. As most know, they have a notable UX community that gets together frequently within the UXPA Dallas group. Last Thursday, we had the opportunity to attend their recent Meetup gathering hosted at Improving and give it a Key Lime Interactive splash.

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User Research Methods for Automotive User Experience

October, 14 2015 | Eye Tracking, UX, Automotive

Retrofitting traditional research methods for auto UX

The vast majority of user experience research happens in a lab. Typically, researchers are evaluating a software application or website on either a computer or mobile device. This setup works well, and more or less emulates the experience that a user would have at home or work.

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Eye Tracking Provides Insights into Wearable Device Use

September, 30 2015 | Wearables, Eye Tracking, UX, White Papers

Wearables are fun and cool, but aren't always useful or usable

An exciting array of new smart wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives.

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2014 Symposium on Human Factors & Ergonomics in Health Care

Eye tracking provides product designers with non-intrusive behavioral data collection in order to predict and detect failures. Resulting Gaze patterns help identify Potential Environment Distraction in the medical or clinical environments as well as various cultural differences.
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Cultural Divergence In Website Interaction: Spanish Vs. English A Deeper Dive

Our clients ask us some challenging research questions. As the global marketplace continues to mature one of the main questions asked is

Can we adjust the language on our current website to Spanish? Will the site still have the same level of usability?

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Cultural Divergence In Website Interaction: Spanish Vs. English

Nick Iuliucci will share research findings at the 16th Annual International Conference on Human-Computer Interaction | June 2014 - Crete, Greece

As leaders in usability, KLI is committed to innovation and thought leadership via global usability conferences. KLI has been invited to present our study titled Cultural Divergence In Website Interaction: Spanish Vs. English. The paper is co-authored by Ania Rodriguex and Nick Iuliucci. They will be be discussing the impact of eye tracking methodologies to examine the anthropological layer of subjective culture and how it relates to web design elements.
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KLI to Present at UPA Conference in Atlanta on 6/22

Join on June 22 in Atlanta for the annual Usability Professionals Association Conference where we will be running a session titled "Head to Head: Usability Testing With and Without Eye-tracking"

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