Blog

       Being a full-service UX research agency, Key Lime employs researchers take pride in wearing many hats. The versatility of our researchers is what allows our staff to be nimble and adaptable in tailoring our services to every client. Part of training at Key Lime includes brushing up on skills that haven’t been flexed in a while or might benefit from being stronger.  Last week, our researcher Mindy Eng spoke withJess Gamble, a client relationship management expert, about her pro-tips as an account director working with clients around the world.

        Imagine being tasked to uncover and deliver findings on a niche topic that is new and uncharted among your audience. Let’s say you have been tasked, as a researcher, to explore the behaviors and attitudes of people living with Celiacs Disease for the product development of a new gluten detector. Although your audience is familiar with gluten-free food, they are unaware of the nuances that separate gluten-free ‘fadist’ from people living with an autoimmune disease that requires a gluten-free lifestyle. How will you illustrate the differences between the lifestyles once uncovered? How will you distinguish the lifestyle of a person living with Celiac from other dietary limited lifestyles?

      Effective storytelling is simple, unexpected, credible, concrete, and emotional. Simplicity breaks the story down into a digestible piece. The unexpected and emotional elements leave a mark on the viewer’s brain and heart, making it memorable. If a story isn’t credible and concrete, it lacks merit and loses its value. A great story leaves a memorable impact on potential customers and keeps your brand at the forefront of their minds when looking for the services you offer. It begins with your company’s purpose, then how to solve a customer’s problem.

     Competitive Intelligence (CI) is something that is often thought of as a great concept but is not always implemented as a business tool, even though it should be. CI is a useful and critical a business tool that helps business to stay competitive within their fields. Let's start with what it is; Competitive Intelligence is the process and action of collecting, identifying, analyzing information about products, customers, and competitors within a specific industry.