Creating an effective checkout experience is hard to do. Several of our top clients have come to us to better understand why many of their users drop-off when they are in the checkout workflow. Despite major gains in usability, the average checkout abandonment rate still hovers between 60 – 70%.
mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don't allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omni-channel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.
While interviewing participants about online shopping habits, regardless of the product, the same issues appear:
- I don’t know if it’s true to size
- Will this fit?
- Is this item good quality?
- Will it be as pictured?
- What is it made of?
Last month, Apple released two new iPhones, both of which represent a significant size increase over the last model. The iPhone 6 and the iPhone 6 Plus both come in gold, silver, and space gray models and with capacity of 16 GB, 64 GB, or 128 GB. Apple has improved the camera on both models, though only the 6 Plus has optical image stabilization. Battery life is increased on both, but the 6 Plus offers nearly double the battery life for calls.
KLI couldn’t be happier to welcome Dana Bishop to our team as our new Director of Quantitative Research. Dana has been working in the field of user research for 20 years and flaunts extensive experience with a variety of research methods. Above all, Dana has perfected the art and science of creating simple, yet highly-informative large-scale online user experience research studies. Her graceful orchestration of traditional scaled questions and directed tasks for users results in detailed feedback, thoughtful analysis and poignant evidence that informs design for clients far and wide.[Read More]
Last month we attended the Mobile Marketing Summit in NYC. Speakers included folks from GE Healthcare, Citibank, InterContinental Hotels, Gilt Groupe and others. We walked away with new insight on how companies are shaping and preparing their mobile solutions.
It’s important for our research team to consider the business stakeholder perspective as we offer opportunities to improve tested solutions. We’ve highlighted a few points from the summit that the team is keeping in mind along with key concepts for moving solutions to the next level.
As we’ve all discovered by now, Pinterest is the hottest new social sharing site boasting an enormous following as its popularity has increased exponentially in recent months. Exceeding 10 million unique visitors each month, Pinterest will likely take center stage as the future of e-commerce social media marketing efforts plays out.
After some observation and discussion with pinners of all ages, we credit its growth to a few specific things:
Key Lime Interactive conducted a study aimed at understanding mobile shopping behavior. The results reveal key features users require, at-home and in-store mobile shopping behavior, and more.
In today’s consumer landscape we see retailers expanding and spending time to enhance their mobile offering in an effort to increase conversion on their mCommerce sites and apps. Often times, as they aim to keep up with the rapid pace of mobile growth, retailers fail to align their business objectives with their target end-user’s mindset, behaviors and preferences. To mitigate this problem Key Lime Interactive (KLI), a leader in mobile consumer experience testing and design, conducts frequent surveys to understand usage, trends, expectations, needs and preferences of retail consumers so that they may offer their clients current and relevant actionable recommendations for innovative, consumer-driven interfaces.[Read More]
Real users reveal trends. KLI takes note.
As top retailers strive to increase their mobile presence KLI continues to launch studies
Shopping, for me, has taken on a whole new form.
I've been browsing bridal registries at Pier 1 while waiting in the dentist office and purchasing new running shoes from Zappos while on the train. Lately, I've even taken the opportunity to update my home grocery delivery list on my mobile phone while cooking dinner! It’s been fantastic – more efficient shopping decisions supported by in-app reviews, free shipping offers and most importantly less time at the store…which translates to more time for other things.