Considerations When Designing mCommerce Experiences for Millennials

mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don't allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omni-channel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.

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The New “Buy” Button & How It’s Affecting eCommerce Usability

November, 09 2015 | mCommerce, Retail, Mobile UX, Industries

As a society, we are more connected now than we’ve ever been. Consumers are constantly using their smartphones when they’re on-the-go to surf the internet, look for discounts, manage shopping and to-do lists, and ultimately make purchases. In fact, per recent data from Google’s Consumer Barometer, consumers nowadays are using their smartphones equally as often as computers to access the internet.

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Mobile Payment Compatibility - Round 2

September, 10 2014 | mCommerce, Mobile UX, Mobile Devices

In part two of our series on mobile payments, Phil and Kathleen review a few exciting mobile payment options and talk about the near future of mobile payment technology.

Phil: In part one, Kathleen and I field tested the PayPal and Google Wallet apps, two popular forms of mobile payments. However, there are a few up and coming forms of payment that take a different approach to the process.

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Mobile Payment Compatibility at Festivals - Round 1

August, 07 2014 | mCommerce, Mobile UX, Mobile Devices

After a challenging experience with mobile payments at a New York music festival, our researchers decided to get together and assess two of the leading mobile payment options currently on the market. In Part One of this two-part series, we field test PayPal and Google Wallet apps on both iPhone and Android smartphones. Next month, we’ll review the mobile payment landscape and share some interesting new developments.

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New Director of Quantitative Research Leads Competitive Initiatives

KLI couldn’t be happier to welcome Dana Bishop to our team as our new Director of Quantitative Research. Dana has been working in the field of user research for 20 years and flaunts extensive experience with a variety of research methods. Above all, Dana has perfected the art and science of creating simple, yet highly-informative large-scale online user experience research studies. Her graceful orchestration of traditional scaled questions and directed tasks for users results in detailed feedback, thoughtful analysis and poignant evidence that informs design for clients far and wide.

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Mobile Words of Wisdom

Last month we attended the Mobile Marketing Summit in NYC. Speakers included folks from GE Healthcare, Citibank, InterContinental Hotels, Gilt Groupe and others. We walked away with new insight on how companies are shaping and preparing their mobile solutions.

It’s important for our research team to consider the business stakeholder perspective as we offer opportunities to improve tested solutions. We’ve highlighted a few points from the summit that the team is keeping in mind along with key concepts for moving solutions to the next level.

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E-Retailers Pin Their Attention on Pinterest

May, 15 2012 | mCommerce, Retail, Mobile UX, Industries

As we’ve all discovered by now, Pinterest is the hottest new social sharing site boasting an enormous following as its popularity has increased exponentially in recent months. Exceeding 10 million unique visitors each month, Pinterest will likely take center stage as the future of e-commerce social media marketing efforts plays out.
After some observation and discussion with pinners of all ages, we credit its growth to a few specific things:

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Industry Study: Today’s Retail Customers Report Their Needs and Expectations of a Mobile Shopping Experience

Key Lime Interactive conducted a study aimed at understanding mobile shopping behavior. The results reveal key features users require, at-home and in-store mobile shopping behavior, and more.

In today’s consumer landscape we see retailers expanding and spending time to enhance their mobile offering in an effort to increase conversion on their mCommerce sites and apps. Often times, as they aim to keep up with the rapid pace of mobile growth, retailers fail to align their business objectives with their target end-user’s mindset, behaviors and preferences. To mitigate this problem Key Lime Interactive (KLI), a leader in mobile consumer experience testing and design, conducts frequent surveys to understand usage, trends, expectations, needs and preferences of retail consumers so that they may offer their clients current and relevant actionable recommendations for innovative, consumer-driven interfaces.

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8 Tips: Improve Design & Increase Mobile Commerce Conversion

Real users reveal trends. KLI takes note.

As top retailers strive to increase their mobile presence KLI continues to launch studies
of all shapes and sizes to explore mobile trends. In the process our researchers are
gaining intimate knowledge about the general expectations of today's consumer and
the love/hate relationship they're developing with their favorite retailers.

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Consumer Testing in a Mobile World

Shopping, for me, has taken on a whole new form.
I've been browsing bridal registries at Pier 1 while waiting in the dentist office and purchasing new running shoes from Zappos while on the train. Lately, I've even taken the opportunity to update my home grocery delivery list on my mobile phone while cooking dinner! It’s been fantastic – more efficient shopping decisions supported by in-app reviews, free shipping offers and most importantly less time at the store…which translates to more time for other things.

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