As consumers, we expect our shopping experiences to be engaging and intuitive. More and more brands are going beyond traditional means of website and storefronts by opening temporary and permanent immersive retail experiences. What is an immersive retail experience? It is a highly instagrammable, interactive happening that is re-thinking traditional brick-and-mortar stores and taking over both the art and retail worlds alike. Some examples include Samsung 837, Sony Lost in Music, Ikea Play Cafe, Adias NDM, Visible’s InVisible, Dolby Soho...the list goes on and on. At their core, these immersive retail experiences are driven by good UX design. They attempt to connect with consumers by creating moments of empathy and personalization, immediately satisfying interactions and word-of-mouth marketing strategies. It may not be a website but all the same principles are applied.[Read More]
In September, Key Lime Interactive presented a user testing study (N=12) on the post-match statistics screen of PUBG mobile at the Games UX Summit in Vancouver, hosted by EA. During our presentation, we provided design considerations and opportunities for improvement for the post-match screen, drawing best practices from other games from mobile and PC platforms. For example, comparing to PUBG mobile, Warships Blitz (iOS, Android) provides a more detailed and accessible post-match screen, organized so that it serves players of different types.