On January 20th, 2009, CEO Ania Rodriguez created her very own UX/CX company and now, 12 years later, KLI's mission of optimizing the customer experience (CX) while making better product experiences has been going strong for over a decade now and it's in a large part thanks to our customers and amazing team! Now, let's go back in time 12 years to see how the concept of optimizing both the user and customer experience was born and why it matters.[Read More]
While 2020 was a challenging year for our world, there are still several Key Lime CX (customer experience) accomplishments we'd like to share, because if we learned anything from last year, it's that we need to appreciate the good times when they come.
Before we dive in, when we use the term CX instead of user experience (UX), what we're referring to is the customers' holistic perception of their entire experience with your organization, not solely an interaction with a specific product/service. So, without further ado, here are six (6) CX accomplishments we'd like to celebrate at Key Lime Interactive from 2020....[Read More]
In today’s world, the user experience (UX) has been modified to better serve consumers on all devices (iOs or Android phones, tablets or desktop). While various technologies continue to gain popularity, so does the expectation of an evolving user experience. More and more users are demanding to achieve more while spending less time and effort doing so. Innovative UX design is of utmost importance now more than ever.
And that’s where a user experience agency like Key Lime comes into play.[Read More]
Even though 2020 has been a tough year for many of us, this pandemic has actually shaken out what is most important to us.
At Key Lime Interactive (KLI), we like to say that the diversity of lived experiences of our people are our greatest trade secret, and it’s reflected in the integrity of insights we deliver to brands around the world, and now even more-so in the UX research with the launch of our new Inclusivity Index.[Read More]
Recently, the innovation arm of Key Lime Interactive (KLI) introduced its new mobile UX competitive insights platform, Competitive Insights! This digital platform is an easy to share, searchable tool with interactive industry reports released every month, which makes keeping track of your competition that much easier.[Read More]
Being a full-service UX research agency, Key Lime employs researchers take pride in wearing many hats. The versatility of our researchers is what allows our staff to be nimble and adaptable in tailoring our services to every client. Part of training at Key Lime includes brushing up on skills that haven’t been flexed in a while or might benefit from being strengthened. Last week, our researcher Mindy Eng spoke withJess Gamble, a client relationship management expert, about her pro-tips as an account director working with clients around the world.
“Creativity Is allowing yourself to make mistakes, design is knowing which ones to keep”
– Scott Adams
Mindy Eng: Key Lime Interactive’s UX Researcher & Strategist
We here at Key Lime Interactive LLC, are ecstatic to welcome our Mindy Eng to our team as a User Experience Researcher. We’ve taken this opportunity to speak to user experience researcher Mindy Eng about her past experiences in UX research and how this will allow her to play a great role with us here at KLI.[Read More]
Since UX is still growing and developing, we as UXers have the privilege to watch, learn from, and even work alongside some of the most influential and just plain awesome people that are a part of this field. As a result, the UX field is extremely dynamic, constantly growing and evolving due to the impact those who work in this field can make. So, we asked our team, “who is your most influential UX person and why?” Here are some of their answers:[Read More]
From VR (virtual reality), AR (augmented reality), UI (user interface), to the future and beyond, we have compiled a list of some worthwhile reads regarding the field of UX and technology. Whether you are looking to spend this summer nerding out, or simply in dire need of some good summer reading list whilst lounging poolside, we’ve got you covered.
Steve Foster: Key Lime Interactive’s New Director of Client Insights
We here at Key Lime Interactive LLC, are ecstatic to welcome Steve Foster to our team as the new Director of Client Insights. Client Insights means serious business. We’ve taken this opportunity to speak to Steve about his past experiences in UX research and how this will allow him to play a great role with us here at KLI.[Read More]