Choosing the proper tool for the task is important in any profession, whether you’re a carpenter, a surgeon, or a UX Researcher. But on a tight budget or a tight schedule, it can be difficult to put aside time to research different offerings, compare pricing and capabilities, and select the right online survey tool. Luckily, at Key Lime Interactive, we’ve spent years working with some of the most popular survey tools on the market, and can help point you in the right direction. To help with this, we’ve created a flow chart that helps point businesses of all sizes in choosing the right survey tool for quantitative ux research. Before we get to the chart itself, let’s talk about a few major considerations to make prior to selecting the right tool.[Read More]
It’s important to start by building a strong foundation for your benchmarking study. This is not a one-off project. You’re designing it once, to run multiple times. So, before you jump in, first make sure you take the time for proper planning by asking and answering some essential questions, like how to plan for a quantitative UX competitive benchmark study.