Multilanguage Retail Commerce Providers

February, 26 2009 | Retail, eCommerce

Praxtel Telecommunications uses NetSuite as their end-to-end platform. While NetSuite "markets itself" to be an all inclusive system, we have found that they have modulized their platform in such a way that the features needed require you to keep adding on and on modules. This is the case with my experience so far trying to optimize the site for SEO.

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Usability and SEO: A Holistic Approach

February, 16 2009 | Marketing, Strategy, Retail

As a usability expert with over 10 years of industry experience working on UI designs and helping large fortune 500 companies test their websites for their customer experience, I recently became intrigued if there exists the practice of combining both usability and SEO expertise to arrive at the optimal site. In simple terms, usability is the art of optimizing the ease of use of a site. By ease of use I mean that you can do what you intended to do on a site, without saying “WHAAAAT, phew this awful…later!” We all have experienced this feeling of helplessness. By SEO, I mean search engine optimization - or making your site easy to find on the web. Come on folks, unless you are a big retailer or an already known entity -- you probably are spending way too much on AdWords or other online marketing means. I know this is the case with one of my most recent customers, Praxtel Telecommunications, a telecommunications retailer focusing on fiber optics cables, patch cords, connectors and enclosures.

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