The Peaks and Valleys of UX in Modern Enterprise

     We are living in a state of constant and rapid change. Technology seems to be advancing by the minute, with newer devices, gadgets and apps flooding our marketplace daily. As technology continues to progress, businesses and companies must also be able to respond to the ever changing marketplace. In a marketplace where there is a multitude of products, there is more and more attention being placed on user’s needs as a way to help a product stand out against its competitors. As a result, there is currently an increasing demand of design work and UX research. It is being seen that as companies continue to grow, they are beginning to add user experience focus to their organizations as a means of improving their business.  

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