Dallas is so much more than cowboys, great BBQ, and big hair. As most know, they have a notable UX community that gets together frequently within the UXPA Dallas group. Last Thursday, we had the opportunity to attend their recent Meetup gathering hosted at Improving and give it a Key Lime Interactive splash.[Read More]
Creating an effective checkout experience is hard to do. Several of our top clients have come to us to better understand why many of their users drop-off when they are in the checkout workflow. Despite major gains in usability, the average checkout abandonment rate still hovers between 60 – 70%.
mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don't allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omni-channel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.
As a society, we are more connected now than we’ve ever been. Consumers are constantly using their smartphones when they’re on-the-go to surf the internet, look for discounts, manage shopping and to-do lists, and ultimately make purchases. In fact, per recent data from Google’s Consumer Barometer, consumers nowadays are using their smartphones equally as often as computers to access the internet.[Read More]
One of the big themes of nearly every SXSW event we attended was personalization. Even events about the Future of TV had panelists talking about supplemental apps or making sure people could watch on the devices they chose. A news discussion with Dan Rather and Dan Pfeiffer also discussed how people consume news on the platforms of their choice, like Facebook and Twitter. Customers are looking for a more personal, customized experience in the place of their choice.
Predictive technology is making big strides in making these more curated experiences accurate. Facebook’s facial recognition technology is making use of their extensive data on user tagging so they can auto-tag your photographs when you post them. This technology may be more accurate than that of law enforcement. Netflix’s House of Cards was famously made by using data to understand that a political drama starring Kevin Spacey directed by David Fincher would be popular. An important consideration with using predictive data for customer recommendations is providing said data to customers.
Last year was an amazing year for Key Lime Interactive. Our beloved CEO, Ania Rodriguez, was named South Florida Business Journal's 40 Under 40, we expanded our team and attended some really great conferences and networking events. We're proud of the work we did for our imaginative clients and look forward to doing more of the same in 2015. Thanks for being part of our 2014.[Read More]
The Key Lime Interactive team attended this year's 11th annual Nautical Networking event hosted by the South Florida's Interactive Marketing Association. It's the area's largest networking event of the season and we had the chance to mix and mingle with some of South Florida's top digital marketing talent. We had lots of fun eating and dancing with top marketing executives on the rooftop of a luxury yacht crusing down the beautiful Intracoastal waterways.[Read More]
Overall words to describe the Big Design Conference 2014: Jam packed, smart people, memorable and, of course, Phil freaking Tippett. In case you don't know this legend by name, he's been the visual effects creative mind behind on Star Wars and Jurassic Park! Here's the highlight reel on Day 2 to close out this exciting two day conference.[Read More]