Creating a Custom Material UI Theme Part 1: Customizing a Color Scheme

       The standard Material UI color palette is extensive – and for good reason. If you’ve ever built a website or a software application, you’ll quickly realize that you need more colors than you could ever imagine.

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3 Tips for Working with a Recruitment Agency

        Recruitment agencies are invaluable for locating and managing participants for your UX research studies. They can be generalists or even specialize in recruiting hard-to-find types of participants, such as medical personnel, law enforcement officers, or any other profession or group of people meeting a particularly restrictive set of recruitment criteria. Their extensive experience and databases can often make difficult recruitments possible as long as they have the appropriate information and lead time for the planned sample size.

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How Data Storytelling Builds Empathy

        Imagine being tasked to uncover and deliver findings on a niche topic that is new and uncharted among your audience. Let’s say you have been tasked, as a researcher, to explore the behaviors and attitudes of people living with Celiacs Disease for the product development of a new gluten detector. Although your audience is familiar with gluten-free food, they are unaware of the nuances that separate gluten-free ‘fadist’ from people living with an autoimmune disease that requires a gluten-free lifestyle. How will you illustrate the differences between the lifestyles once uncovered? How will you distinguish the lifestyle of a person living with Celiac from other dietary limited lifestyles?

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Company Branding Through the Art of Effective Storytelling

      Effective storytelling is simple, unexpected, credible, concrete, and emotional. Simplicity breaks the story down into a digestible piece. The unexpected and emotional elements leave a mark on the viewer’s brain and heart, making it memorable. If a story isn’t credible and concrete, it lacks merit and loses its value. A great story leaves a memorable impact on potential customers and keeps your brand at the forefront of their minds when looking for the services you offer. It begins with your company’s purpose, then how to solve a customer’s problem.

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Wondering Which to Use? A Comparison of Quantitative vs. Qualitative UX Research Methods

In collaboration with Mina Rohani.       

     User experience research aims to be able to provide information that seeks to provide insight to the user, provide context for usability, and asses potential problems while creating solutions. In short, the aim of user experience research is to gather information. This information can be used to identify facts or patterns, highlight problem areas, and reach conclusions about users and the usability of a product. Research teams then are tasked with deciding which types of research methods, tools, and techniques they are going to utilize to try to obtain their information. Typically, research methods are split into two categories: qualitative and quantitative. In this article, we elaborate on the differences between the two methods, their individual uses, and benefits in user experience research.

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