Do you really know your users? Usability testing is great way to figure out how someone would interact with your app or site, but the results are only valid if the people you bring are representative of your real users. The True Intent methodology is one of, if not the best UX approaches for learning who your users are, what they intend to do on your site, and how successful they are in doing that. Let’s explore exactly what is this particular methodology, and focus on the strengths and weaknesses of a true intent study.[Read More]
The only way to assess whether a product enables users to achieve their intended goals is by measurement. Metrics are standardized methods of measuring aspects of user experience to establish benchmarks, and evaluate design interactions over time. Here are 5 commonly used metrics in user research explained:[Read More]
When you have a hammer, everything looks like a nail. But is that hammer the right tool for the job?
Several third-party remote usability testing suites specialize in hosting unmoderated studies, and all promise powerful insights delivered at a low-cost. The companies can quickly recruit users, then run them through usability scenarios, establish benchmarks, conduct large-scale user research and more. But just because you have such a tool at your disposal, does that mean it’s the right tool for your project? When would you want to opt for an unmoderated online test instead of moderated sessions?[Read More]
For User Experience (UX) professionals, and teams who incorporate UX insights into their operations, the benefits of developing behavioral personas are unquestionable. However, in many organizations the value of personas is often lost among teams who don’t regularly utilize this type of primary research. So, how can you help evangelize the value of persona development within your organization and get the buy-in you need from different departments?[Read More]
With each User Research project, it’s important to take the necessary time upfront to assess which method is the best to properly answer your research questions and objectives. Here’s a quick guide to some important factors to consider when determining whether or not Quantitative Research & Analysis is the right choice for your project; as well as when and how different quantitative methodologies are suitable, and some best practices for data analysis. Here we take a look at when to use quantitative research & analysis for a project.
Using the right tool in any job is a critical component to success. Anyone conducting UX research should carefully consider which note taking tool they should use for a particular project.[Read More]
If you’ve done quantitative research for any length of time, there’s a good chance you’ve worked with panel companies to fill your research needs. At Key Lime Interactive, we work with many different tools and strategies depending on our client needs, and that often involves working with panel companies to help fill those quantitative studies. Over the years, we’ve learned a few best practices for this interaction that we’d like to share with the greater research community. Here are five tips for working with panel companies in quantitative research that will help make your interactions smooth, constructive, and hopefully lucrative for your company.[Read More]
“There are two ways to share knowledge: You can PUSH information out or you can PULL them in with a STORY.” While most of us are regularly faced with reading PowerPoint presentations to understand research results, we rarely get the pleasure of hearing a great story that rings our empathy bell. That’s usually what I yearn for when I go to conferences. The food and networking is great, but what I always remember and share with others are the presentations that told me a great story.[Read More]
Innovation is important for any growing company. Activating and rewarding creative thinkers benefits everyone. Companies aren’t growing and achieving because the employer pigeonholes employees' abilities. No, companies are experiencing success by breaking out of the dreaded 9-to-5 box and embracing greater ideas. As a user experience research firm, this is why one of Key Lime's core values is intellectual curiosity. We love to ask, “Why?” “Why not?” and “What’s next?” By blending new approaches with past experience, we are able to produce forward-thinking solutions.[Read More]
It’s important to start by building a strong foundation for your benchmarking study. This is not a one-off project. You’re designing it once, to run multiple times. So, before you jump in, first make sure you take the time for proper planning by asking and answering some essential questions, like how to plan for a quantitative UX competitive benchmark study.