Quick Insights is a UX testing approach that is fast, simple, and actionable.
User Experience testing can take weeks, sometimes months, to accomplish. Some companies only deliver generic participant videos that aren't meaningful or actionable.
This doesn't work. That's why we've created QuickInsights, a five-day research process that delivers rich, insightful user feedback.
Rather than a lengthy report, we lead a collaborative data immersion workshop. You walk away clearly understanding your users' pain points and exactly what to do about it.
From the kick-off to results, QuickInsights projects conclude in a matter of days, not weeks or months, and are the perfect complement (or even replacement) to more conventional UX Testing techniques. Supporting Kroger with participant screening, discussion guide creation, session moderation, analysis, to final deliverables always exceeds expectations.
- Carlo Thomas Seta
User Experience Architect, Kroger