QuickInsights is a UX testing approach that is fast, simple, and actionable.

 

User Experience testing can take weeks, sometimes months, to accomplish. Some companies only deliver generic participant videos that aren't meaningful or actionable.

This doesn't work. That's why we've created QuickInsights, a five-day research process that delivers rich, insightful user feedback.

Rather than a lengthy report, we lead a collaborative data immersion workshop. You walk away clearly understanding your users' pain points and exactly what to do about it.

 

From the kick-off to results, QuickInsights projects conclude in a matter of days, not weeks or months, and are the perfect complement (or even replacement) to more conventional UX Testing techniques. Supporting Kroger with participant screening, discussion guide creation, session moderation, analysis, to final deliverables always exceeds expectations.

- Carlo Thomas Seta
User Experience Architect, Kroger

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The QuickInsights Cycle, or timeline, goes something like this:

Day 1

Kickoff and Recruitment

Kickoff Actions:

  • Internal planning meeting.
  • Understand client's research goals.
  • Define target audience

Rcruitment Actions:

  • Develop screener
  • Coordinate with recruiter
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Day 2

Study Prep

Actions:

  • Develope discussion guide
  • Prepare equipment
  • Conduct dry run

Day 3

Fielding

  • Prep time
  • Run study sessions
           - 10 participants, 30 minute sessions
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Day 4

Analysis

  • Analyze results
  • Create executive summary
  • Create findings artifacts

Day 5

Delivery

  • Run collaborative workshop (2 hours)
  • Send all deliverables to client
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Fill out this form to get started with QuickInsights today