The Do's and Don'ts of Enterprise Chatbot Building

      Chatbots are an AI-controlled program that is designed to simulate human conversations by engaging in a typical chat flow. Users are able to interact with a Chatbot and receive immediate feedback through voice or text interactions with the program. Chatbots are used by many companies to quickly interact with their customers and help provide the user with information in a quick and effective manner.

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The Power of User Culture Immersion

       Let’s say you’ve created a new digital tool that allows users to find and review gluten-free restaurants and brands in one place. So far, you’ve identified your target audience; gluten-free individuals. That’s a great start! Now, what do you know about how these gluten free individuals live their lives? What makes them tick? How do they make food purchasing decisions? How would you go about finding that information?

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10 Cities We've Done Research In

December, 07 2018 |


One of the exciting things about being a UX researcher is the ability to travel to new locations in order to do complete a research project. Being able to do projects in places all around the world allows us to not only make great international connections but also allows us as researchers to learn more about other cultures and users. Since Key Lime Interactive is coming up on its tenth birthday, our team of researchers has been able to travel to a ton of places, completing exciting and innovative projects at each location. So for this list, we have narrowed down ten cities we have conducted research over the last ten years.

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Do's and Don'ts of Diary Studies

       A diary study is a research method that consists of collecting data about user activities, behaviors, and feelings over a certain time period, ranging from a few days to a month or more. During a diary study, participants will self-report their experiences and activities on a diary (or digital diary such as Dscout, Experience Fellow, Revelation or just Google Form). Participants will self report their interactions, thoughts and feelings in regards to a product or organization. Diary studies are useful to understand long-term behaviors and potentially create Customer Journey Maps through being able to document the customer's interactions with the product or an organization. 

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10 Items You Will Find on a Researcher's Desk

November, 30 2018 |

      The life of a UX researcher means a great deal of time spent at your desk. Whether it be analyzing data spreadsheets, writing up reports, or conducting tests, a researcher’s desk is the space where all the magic happens. Since so much time is spent there, it quickly becomes a home away from home for many, as well as a site that somehow seems to accumulate so much stuff.  

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Contextual Inquiry Part 2: Defusing Objections to Using Contextual Inquiry

Contextual Inquiry is a method adapted from ethnographic research which combines interviews, observational research, and task learning sited within the operational (work) environment. In our previous post, we defined what the method is, when it is best used (exploratory user research) and why (rich detail around context-of-use). 

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Contextual Inquiry Part 1: The Power of Being in the Room Where it Happens

Imagine your design team has a great new idea for a product that you think has the potential to be a real game-changer in the marketplace. For the sake of discussion, let’s say it’s a new app that will let small business owners manage their supply chain, so they know when their products will arrive, when they need to restock, and so on. Now, if your design team already works in the supply chain space, they might already know a lot about the user requirements. But what if all of your previous products are corporate enterprise-level software, and you don’t really have a good idea of how that scales down - which features your typical small business owners need, and which ones they will never touch?

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10 Things We Always Catch Our CEO Doing

November, 24 2018 | Limelight

          It is impossible to celebrate ten years of Key Lime without recognizing our amazing and hardworking CEO, Ania Rodriguez. Under her leadership and direction, Key Lime Interactive LLC. has successfully achieved double-digit growth over the past 9 years and as a result, has emerged as one of the leading user experience research firms in the United States. Without Ania, we could not celebrate Key Lime's tenth birthday.

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The UX of Running Apps

      Many of us at KLI are trying different ways of staying healthy: some of us do yoga, Crossfit, hiking- one of us is even on a rugby team. Swimming and running are my exercises of choice, and I usually choose to go for a run. In my time preparing for half marathons and 5ks, I have tried several apps to use while running. Recently I learned that one of my colleagues is also a runner, so we started talking about the different apps that we use or have tried in the past. We would continue to point out what worked really well and what didn’t which made me wonder what actually makes a running app great for runners?

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Presumptive CJM's

What is a Customer Journey Map?

A Customer Journey Map (or CJM for short) is a visual representation of a customer’s experiences and perspective while attempting to achieve a goal.

In essence, this asset serves as a graphical representation of a user’s: actions or “what they are doing”, the medium in which this is happening or “mobile, web, in-person”, what they are feeling “positive or negative emotions”, and their thoughts. By contextualizing these steps and interactions, UX professionals can better identify areas of opportunity and work towards improving users’ experiences. Together with the growing needs of better understanding and defining customers’ concerns, Key Lime Interactive has partnered with several clients to deliver a more lean and more actionable way of accumulating these insights, Presumptive CJMs.

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