The RITE Method to Improve a Product’s Design

Rapid Iterative Testing and Evaluation, or the RITE method, is extremely effective for gathering actionable insights from the target users, and quickly providing recommendations to improve the product’s design.

RITE consists in collecting users feedback on the initial design, making changes to it and then gathering additional users feedback before iterating again on the design.

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Why Developers Should Consider Big O Notation

March, 05 2021 | Technology, User Interface

Before diving into the specifics, let’s look at why developers should consider Big O Notation when writing algorithms. Big-O tells you the complexity of an algorithm in terms of the size of its inputs. This is essential if you want to know how algorithms will scale.

If you need to design a big website and expect a lot of users, the time it takes you to handle user requests is critical. If the expectations are to store a large amount of data in a structure then you will need to know how to do that efficiently otherwise you could end up writing something that takes a million years to process, creating a terrible user experience (UX). Ultimately, Big-O notation helps you determine which algorithms are fast, which are slow, and the tradeoffs.

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A Brief Look at eXtended Reality Interaction Methods

March, 04 2021 | VR, Emerging Trends, XR

Recent advancements in the field of eXtended Reality (XR) have given rise to a new era of interaction devices and techniques. Exploration and experimentation with eXtended Reality interaction methods has yielded some very interesting ways to interact in immersive environments with the goal of making the user experience (UX) more immersive. Some examples include tracking gaze with eye tracking technology, using neural interfaces to track gestures, camera based hand tracking, and obviously, handheld controllers.

Although eye tracking and neural interfaces might require the least amount of physical effort and seem like the ideal choice, they are both limited in their abilities and often require a good bit of training before you can master them. Hand tracking using cameras and controllers, on the other hand, are far more natural and intuitive as they are similar to using our hands or handheld tools to do things in the real world. For example, grasping a cup of coffee or using a spatula to scramble eggs. In short, hand tracking and controllers allow us to interact with the virtual environment in a way that is more familiar to us. In this article we are going to look at some of the most common devices and methods to facilitate 3D interaction in virtual reality (VR) and augmented reality (AR) utilizing cameras and handheld controllers.

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10 Things You Need to Know About Material Design

February, 25 2021 | Design, UI

As consumers, we access and interact with several User Interfaces (UI) on a daily basis, even more so since the world went remote in 2020. For this reason it's more important than ever for users to encounter a great UI with a seamless user experience (UX),  which is why I've outlined the top 10 things you should know about Material Design to create a successful user and customer experience (CX) below.

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Top 5 UX FAQs

February, 12 2021 | User Experience

While User Experience (UX) has been widely accepted and used by user/customer experience and marketing professionals, there are still many questions surrounding best practices and use-cases. For this reason, I have put together a list of the top UX FAQs to help alleviate any questions, concerns or myths surrounding user experience.

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What is Customer Experience (CX) and Why Does It Matter?

January, 26 2021 | User Experience, Customer Experience

To understand the importance of what has become known as CX (Customer Experience), first we must briefly define some terms. UX (User Experience) was initially defined by Nielsen Norman as all aspects of the end user’s interaction with the company, its services, and its products. However, over time, many experience and marketing professionals came to define UX as end-user interactions with a single product or service, with CX emerging as an umbrella term encompassing the sum total of customer experiences with all channels of the brand and their perceptions of those interactions.

Where UX is typically focused on individual touchpoints, measured by metrics judging task completion, success, abandonment and error rates, CX metrics are broader: overall experience, likelihood to recommend or use again. Regardless of which term you use, there’s increasing interest in delivering a consistent positive customer experience, regardless of which touchpoint or channel is involved, across the entire brand.

Here are three reasons providing excellent Customer Experience matters:

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12 Years of Optimizing the Customer Experience (CX)

January, 22 2021 | News, Events & News

On January 20th, 2009, CEO Ania Rodriguez created her very own UX/CX company and now, 12 years later, KLI's mission of optimizing the customer experience (CX) while making better product experiences has been going strong for over a decade now and it's in a large part thanks to our customers  and amazing team! Now, let's go back in time 12 years to see how the concept of optimizing both the user and customer experience was born and why it matters.

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UX Focused Fintech Companies are Taking Over the Banking Industry

Mobile-first Fintech companies and apps are setting a new benchmark for handling personal finances by providing a great user experience (UX).

These apps are growing more and more in popularity and new alternatives appear every month, redefining the customers' relationship with their money.  But with so many solutions on the online marketplace, which are the differentiating factors that lead users to choose fintech apps over regular banking?

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Top Customer Experience Accomplishments of 2020

January, 19 2021 | News, User Experience

While 2020 was a challenging year for our world, there are still several Key Lime CX (customer experience) accomplishments we'd like to share, because if we learned anything from last year, it's that we need to appreciate the good times when they come.

Before we dive in, when we use the term CX instead of user experience (UX), what we're referring to is the customers' holistic perception of their entire experience with your organization, not solely an interaction with a specific product/service. So, without further ado, here are six (6) CX accomplishments we'd like to celebrate at Key Lime Interactive from 2020....

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Using Statistics to Enhance a UX Research Presentation

When working on a UX Research (UXR) presentation, adding in some simple statistics can benefit a researcher’s effort in presenting his or her findings. A relevant piece of data can visualize the findings from the data collection phase, enhance the presentation experience, and make the presentation more visually memorable.

Whether a piece of data is presented as numbers in a table or a complex, animated visualization, it should assist the researcher in telling a story for a study. Below are some general principles to help decide the relevance and function of a piece of “data” within a presentation.

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Top Miami User Experience Agency

January, 12 2021 | Awards, News

In today’s world, the user experience (UX) has been modified to better serve consumers on all devices (iOs or Android phones, tablets or desktop). While various technologies continue to gain popularity, so does the expectation of an evolving user experience. More and more users are demanding to achieve more while spending less time and effort doing so. Innovative UX design is of utmost importance now more than ever.

And that’s where a user experience agency like Key Lime comes into play.

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3 Reasons the Way of Journey Maps is Ripe for Disruption

January, 07 2021 | Journey Mapping

Journey maps have been an essential part of the Human-Centered Design Toolkit for years. Many product managers, designers, and researchers can attest to the value it brings to a conversation around service design or product development. The ability to have a holistic view of the customer experience completely laid out for you, and broken down into discrete steps, pain points, and opportunities, is probably one of the greatest pieces of information you could arm yourself with when it comes to making critical product decisions in a room full of stakeholders. Another thing product managers, designers, and researchers will also tell you is that they actually don’t create journey maps all that often.

When it comes to Journey Mapping, you often hear things like: 

It takes too long.

We never have enough time.

We need to move fast.

We don’t have the money. 

And my favorite excuse: 

We already know what the journey looks like.  

--- because until you’ve mapped your customer journey with actual customers, you really don’t have the full story.

It’s time for a better way for industries to approach journey maps that makes it make business sense. People should be inclined to jump at the opportunity to get a journey map done, instead of making excuses for why they didn’t.

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