Welcome to the

Key Lime Team Hub!

This is your location where you can find all  KLI documents, resources, and helpful links!

Who We Are

We are a creative, energetic group

At Key Lime Interactive, our goal is to provide insights to understand and engage our customer's target audience. We are the preferred UX research partner for 100+ of the world’s most admired brands, including those blazing trails with XR and Voice experiences.

It’s our business to fast-track the insights you need to make smarter product decisions. From women leaders to a multicultural and interdisciplinary team, diversity has been a part of our DNA since it was founded in 2009 and is reflected in the integrity of user insights we deliver to brands around the world.

KLI Team pic

KLI Core Services

Quick Insights process


Quick Insights is a UX testing approach that is fast, simple, and actionable. These projects conclude in a matter of days, not weeks or months, and are the perfect complement to more conventional UX Testing techniques. 


Journey Mapping

A CJM (customer journey map) is a graphical representation of a user’s: actions or “what they are doing”, the medium in which this is happening or “mobile, web, in-person”, what they are feeling “positive or negative emotions”, and their thoughts.
Persona creation example 1-1

Lean Personas

Behavioral personas focus on providing insight to typical behaviors and context for the use of your product. When KLI creates behavioral personals the results include experience goals and end goals.
Usability Testing

Usability Tests

Usability testing is a way to see how easy to use something is by testing it with real users. Even a small sample of representative users can identify potential problems or challenges in product design before it's brought to market. There’s always a possibility that despite best efforts, user-specific needs and requirements could be overlooked. Research sheds light on and solves the gaps.

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What Would They Say on Amazon?

Origins of how and why we’ve arrived that this being a core offering at Key Lime (e.g. the business value it offers, how it differentiates us from competitors, why we’ve found this to be a great solution).

CI social post 2

Competitive Insights

We keep track of UX design changes + trends across the biggest brands across the top verticals (insurance, banking, finance, credit cards, retail, cruises, restaurants, etc.), so enterprises can understand their competition and what their audience loves about them. With this new portal, clients can access indexed screenshots, trends, and consumer ratings with just a few clicks.


About KLI

Our Core Values

  • See the Puzzle:
    Conscientious of a greater whole. Be forward thinking and innovative, with a natural ability to see how things fit into place.
  • Dynamic:
    Get stuff done; be fast & great with a can-do attitude. We’re adaptive and flexible. Strive to be your best.
  • Open and Receptive:
    Voice your opinion. What you have to say is valuable. We always listen with an open mind even when we don’t agree because feedback is a gift we give to one another.
  • Do the Right Thing:
    Be trustworthy and accountable. Own your work and elevate our clients. Always be professional, remember we are ALL KLI.
  • Put a Ribbon on It: 
    Transcend basic expectations, be thoughtful. Take an alternate perspective, provoke delight, care about your work.
About KLI
KLI Key Lime labs

Our Mission

  • To Make Life Easier
  • To Optimize Experiences
  • To Make the World a Better Place
  • To become an authority in Emerging Tech
  • To be the most admired CX company in the world


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About Team