Eye tracking often receives a bad rap for being an overly expensive and time-consuming appliance that does not add any value to user experience research. These perceptions are often based in a misunderstanding of when and how eye tracking should be used to understand user behavior. Eye tracking provides the most value to researchers when:
To lace or not to lace, that is the question. Well, lucky for you, I have the answer.
First, I’d like to discuss how one would approach the usability of something such as athletic footwear. Then, I’ll share an actual personal experience of mine that validates the process, a success story of my own if you will.
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mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don't allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omni-channel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.
Wearables are fun and cool, but aren't always useful or usable
An exciting array of new smart wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives.
A Consumer Journey: Samsung Gear Neo. The Apple Watch, released this past Spring, has caused companies to pay close attention to the quickly evolving wearable space. Consumers are looking to see if there is a tipping point for widespread adoption in the near future and they’re interested in staying ahead of it; preparing apps that are especially suited for Apple Store or Android Wear.
I received my Apple Watch this past Thursday. I chose the space grey Apple Watch sport with the black band, which was worth the wait. It’s fairly subtle, with one person (okay, a kid!) thinking it could be a real watch. Overall, I am impressed with its performance, especially for a v1 device with limited connectivity options. Powered by my iPhone 6, even on LTE instead of wireless, there is very little lag in most apps. However, the remote app has some issues connecting to iTunes libraries. It’s fantastic as a remote for the Apple TV, but very limited and challenging to sync with my computer’s iTunes library. Here is a day in the life with an Apple Watch.
Just as smartphones and tablets displaced the once-dominant PC, wearable technology has begun to take over the tech-scene. They have been projected to reach $4.5 billion in revenue this year and $53.2 billion in global retail revenue by 2019 (Juniper Research). These devices are popping up everywhere from smartwatches, fitness bracelets, and even smart-clothing and jewelry, but what if your wearable gadget could potentially save and/or prolong your life?
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