Virtual Conferences 101

     When the global coronavirus pandemic hit earlier this year, conference organizers had to respond quickly and decide whether to cancel their conferences outright or move them online. With a tremendous amount of effort in a very short period of time, numerous conferences were relaunched as virtual conferences; recorded or live-streamed speakers broadcast in a multitude of ways, with varying degrees of interactivity. It looks like it may be a long time before it is safe to host or attend large in-person conferences. So based on our experience attending virtual conferences in the past few months, we wanted to explore what makes a great virtual conference.

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Tips for Running Remote Workshops

July, 27 2020 | Workshops, How-To, Remote Testing

        We’re in the middle of a seismic shift in the way teams work together, the way that research is conducted, and more. With more and more companies moving to fully remote, distributed teams, questions often arise about how workshops will be impacted. We believe remote workshops can be just as productive as in-person workshops, and here are some of our tips.

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How COVID-19 Affects User Research

June, 26 2020 | Research Methods, Remote Testing

      COVID-19 has already drastically changed the way Americans go about our daily lives. Some people are out of a job, others are living paycheck to paycheck, and others are more fortunate to be able to work from home without as much disruption to their socioeconomic wellbeing. In what is essentially the world’s largest work-from-home experiment, COVID-19 will undoubtedly affect the way we conduct user research. As companies around the country try to adapt to rapidly changing circumstances, we at Key Lime Interactive are preparing our researchers to continue providing quality research, while taking into account how the stress and anxiety around COVID-19 can cause bias in the process. 

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5 Considerations for Switching to Remote Research During COVID-19

June, 10 2020 | Research Methods, Remote Testing

       In early March, as a response to the increasing growth of global COVID-19 cases, Key Lime Interactive moved its employees to a “work from home” arrangement. Concurrently, a number of our projects required a quick switch to remote methodologies. Although these switches allowed us to continue “business as usual”, a number of key considerations concerning conducting research during COVID-19 became apparent. Due to the distinct challenges posed by COVID-19, Key Lime Interactive is dedicating a number of blog posts centered around UX Research during a pandemic, providing suggestions on how to best account for uncertainty and “the new norm”.

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Insights on Remote Work Culture + Tools

      We have been attending several panels from experts speaking about remote culture + tools in response to recent workplace transitions. Here are some insights we wanted to share with the greater community:

  1. Create a toolkit of useful resources.
  2. Build rituals that encourage a sense of community across generations.
  3. Don’t let mental wellness be the elephant in the room.
  4. Time to experiment with Virtual Reality.
  5. Create new rituals. Think outside the box.
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Moderated vs. Unmoderated Online Studies

March, 17 2020 | Research Methods, Remote Testing

      In the face of a remote working world, how can we decide which tool in our belt best fits the needs of our clients and the restrictions of our users? There are many third-party remote usability testing suites that specialize in moderated and unmoderated online studies with all promising the ability to deliver quick insights at a lower cost than using traditional methods. Many promise to quickly recruit users, run them through a variety of usability scenarios, establish benchmarks, conduct large-scale user research and many more options. While many of these tools seem to reach a high level of convenience, how do you know which one is the correct one for your project? When would you be interested in an unmoderated online tool instead of moderated online sessions? 

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5 Steps to Recruit & Onboard Participants for Remote Usability Studies

For many usability studies, recruitment can be a major challenge. It involves a series of activities, including identifying eligible participants, explaining the study, obtaining consent, and retaining the participants until the study is complete. There can also be additional challenges when a study is being conducted remotely.

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Unmoderated Online vs. Moderated Onsite Studies

 When you have a hammer, everything looks like a nail. But is that hammer the right tool for the job?

      Several third-party remote usability testing suites specialize in hosting unmoderated studies, and all promise powerful insights delivered at a low-cost. The companies can quickly recruit users, then run them through usability scenarios, establish benchmarks, conduct large-scale user research and more. But just because you have such a tool at your disposal, does that mean it’s the right tool for your project? When would you want to opt for an unmoderated online test instead of moderated sessions?

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IA Issues? What do you do When Online Card Sorting is Not Enough?

Understanding how your users think about the organization of content.

If your users can’t find the information that they are seeking, it might as well not be there at all. An intuitive information architecture (IA) is a core part of a user’s experience, but how do you know what would make sense to them? 

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Disney Cruise Lines Ranks #1 for Family Cruising

Earlier today, we presented the high-level results for the cruise industry benchmarking study that ran in late March on 4 sites: Disney Cruise Lines, Royal Caribbean, Norwegian Cruise Lines and Carnival Cruises.

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10 Reasons Why to Conduct Remote Automated Usability Testing

Screen Shot 2020-03-16 at 12.18.02 PM         Are you wondering whether or not you should consider conducting remote automated usability testing? Are you not sure what it looks like, or what the benefits are? This article breaks down 10 different reasons why you should consider utilizing remote automated usability testing today.

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