In the face of a remote working world, how can we decide which tool in our belt best fits the needs of our clients and the restrictions of our users? There are many third-party remote usability testing suites that specialize in moderated and unmoderated online studies with all promising the ability to deliver quick insights at a lower cost than using traditional methods. Many promise to quickly recruit users, run them through a variety of usability scenarios, establish benchmarks, conduct large-scale user research and many more options. While many of these tools seem to reach a high level of convenience, how do you know which one is the correct one for your project? When would you be interested in an unmoderated online tool instead of moderated online sessions?[Read More]
For many usability studies, recruitment can be a major challenge. It involves a series of activities, including identifying eligible participants, explaining the study, obtaining consent, and retaining the participants until the study is complete. There can also be additional challenges when a study is being conducted remotely.[Read More]
When you have a hammer, everything looks like a nail. But is that hammer the right tool for the job?
Several third-party remote usability testing suites specialize in hosting unmoderated studies, and all promise powerful insights delivered at a low-cost. The companies can quickly recruit users, then run them through usability scenarios, establish benchmarks, conduct large-scale user research and more. But just because you have such a tool at your disposal, does that mean it’s the right tool for your project? When would you want to opt for an unmoderated online test instead of moderated sessions?[Read More]
Understanding how your users think about the organization of content.
If your users can’t find the information that they are seeking, it might as well not be there at all. An intuitive information architecture (IA) is a core part of a user’s experience, but how do you know what would make sense to them?[Read More]
Earlier today, we presented the high-level results for the cruise industry benchmarking study that ran in late March on 4 sites: Disney Cruise Lines, Royal Caribbean, Norwegian Cruise Lines and Carnival Cruises.[Read More]
Are you wondering whether or not you should consider conducting remote automated usability testing? Are you not sure what it looks like, or what the benefits are? This article breaks down 10 different reasons why you should consider utilizing remote automated usability testing today.[Read More]