While the field of UXR has existed for a while now, there still seems to be some confusion surrounding what exactly sets it apart from other forms of research. It can be difficult to differentiate it from other types of research that, like UX research, measure and evaluate user needs, behaviors, and preferences. One form of research that often gets confused for being UX research is market research. While they are similar, they are very different in their approach, goals, analysis, and implementation. It is also about the kinds of questions you are asking, and the kinds of answers you are hoping to get by conducting your research.[Read More]
User experience seeks to be able to capture the accurate experience of the user, but it is critical to consider if we are truly being inclusive when it comes to including all users in that collective experience. Inclusivity in UX means helping to develop and/or improve products that can serve as many people as possible. It means that all users, including those with diverse characteristics, are all able to use the product and feel included in the collective user experience that is being captured surrounding a product. The reality is we are currently designing, studying and testing products that will be used by millions of people- and it is important to make sure that all potential users can feel included, and validated, in the shared user experience.
In collaboration with Mindy Eng.
Design thinking is not a new topic here on our blog. However, many are still under the impression that design thinking is a method that can only be applied to designers or those working in product development. When in actuality, design thinking is a methodology that can be applied to basically any role or industry, but especially leadership roles. Design thinking is not just a method that can be applied to better understanding and addressing customer problems but is also an extremely valuable leadership philosophy that can help improve companies in industries everywhere.[Read More]
In collaboration with Annabell Ho.
Surveys are often regarded as being easy ways of collecting large amounts of data. You put together your questions, design your survey and boom- it can be distributed and accessed online by hundreds upon thousands of participants. While it seems easy enough, there is actually a great deal of design thinking that goes into the creation of a well-designed and efficient survey. In order to make sure that once your survey goes live you generate the best possible results, there requires a hefty amount of thought, design and care that goes into the construction of a survey. A bad survey design can lead to bad data through causing participants to be unsure of how to answer questions, or not providing enough options to accurately capture the participants true experience.[Read More]
In collaboration with Jasmin Joseph.
The goal of a user research study is to better understand users behaviors, desires, needs, frustrations and attitudes through using varying feedback and observation based research methods. Therefore, it is critical that we as researchers are able to understand and capture the user experience to the best of our ability. This relies in the researchers ability to listen, as well as the participants ability to articulate themselves. Sometimes, participants may find it difficult to think of things in the moment, or know what to tell researchers. In these instances, it could be helpful for researchers to add an extra step of “pre-work” for the participants to help ensure that the research study is able to illustrate their experience in the most accurate way possible.[Read More]
With the prevalence of Agile, Scrum, and Lean, software development cycles have been shortened dramatically, compared to the Waterfall development cycle. As a result, user research has to fit into the same cadence, from study design, data collection, to presentation. While traditional research, especially in an academic setting, would typically take months from start to finish, user researchers in the industry have found ways to make research more efficient and tactical, while remaining effective and informative.[Read More]
As our technological devices keep changing, we see that physical buttons are being replaced with smooth touch screens that instead invite users to tap, swipe, drag and more. Users are able to navigate and control their interface without having to rely on pushing physical buttons. Nowadays, as users, we are more and more interacting with devices by using gestures as opposed to pushing any kind of button. But, does that mean physical buttons are disappearing? And is this a good or bad change for users?
Many of us at KLI are trying different ways of staying healthy: some of us do yoga, Crossfit, hiking- one of us is even on a rugby team. Swimming and running are my exercises of choice, and I usually choose to go for a run. In my time preparing for half marathons and 5ks, I have tried several apps to use while running. Recently I learned that one of my colleagues is also a runner, so we started talking about the different apps that we use or have tried in the past. We would continue to point out what worked really well and what didn’t which made me wonder what actually makes a running app great for runners?[Read More]
The 2018 midterm elections are on November 6th!
….but it is unlikely that this is the first time that you are hearing about them. With all the news, coverage, and spin, we at KLI asked: “is UX being considered when covering politics?” We know that there are other places that you can find political opinions and hot takes, so you will not find any in this article. I will be staying focused on the UX of communicating and understanding politics, specifically on how different news organizations and outlets have tried to cover the midterm elections.[Read More]
Personas are personable, actionable, and detailed descriptions of 3-5 archetypes of the people who use your product, service, or brand and are also critical to the long-term success of your business. The objective of personas in product design is to establish a common reference point by which to anchor both tactical and strategic product decisions in user-centric design. Robust personas paint vivid pictures of who each archetype is, what their lifestyle is like, what they care most about, and what their attitude is like in product-relevant scenarios.[Read More]