Many in the UX industry are familiar with the idea of the three-click rule, a golden UX best practice for design. The three click rule is the idea if that after three clicks a user cannot find what they are looking for, they are likely to get frustrated and abandon the task they set out to do. This idea quickly gained popularity a became a well known best practice for designing an engaging and effective user experience and is something that can still be seen in design that happens today. But, is the three click rule something that we should still be holding onto?[Read More]
At its core, linear UX focuses on allowing a user to complete a task or a goal in a smooth, simplified process. As a result, this method ends up taking away a lot of unnecessary fillers or complications, thus making the user experience super streamlined and seamless. Overall, linear UX focuses on creating a goal-oriented user experience.[Read More]
Recently, technological developments have been focusing on implementing features such as AI, conversational UI and other forms that help make technology more accessible and user friendly to a wide range of audiences. When people think of accessibility, the notion of disability comes to mind. While there are users that are disabled, accessibility in UX refers to making sure that a design can be accessible to any user at any time and anywhere.[Read More]
2017 was an amazing year filled with so many exciting new projects, people, knowledge, and experiences. As we move into a brand new year, it is always nice to look back on all that was accomplished in the past year to help gear up for the new one. We at Key Lime Interactive are very excited to see all that 2018 has to offer![Read More]
The annual VRX conference was held in San Francisco, CA on December 7 & 8 2017. Here are a few of the major takeaways from Key Lime Interactive’s Lead Researcher and Strategist, Rick Damaso, from this year’s event.
In collaboration with Isabel Rubenstein, Samantha Silver, Eugene Santiago and Manuel Ramirez .
UX plays a large role in the design and creation of a conversational UI, as well as the way in which users interact with and engage with it. A product using conversational UI has no chance of being successful without taking UX into account during the design process since this will determine the type of experience that the user has. It is vital to understand the context in which the UI will be used and the human on the other end of the conversation.[Read More]
Designers are usually creating, iterating, and updating their work in a type of vacuum. They rely on best practices, current experiences, their personal opinion, and if they are lucky enough, they have some user feedback to help guide their design. When the issues with a design go further than what one can simply see, it is important to take advantage of tools outside of design. Traditionally Biometrics is only seen as a way to get data on users, it is seen as not creative and as a result, not usually used by designers. Biometrics provides data such as eye tracking, facial muscle activity, skin responses, and heart rate which can all be used and combined by designers to gain insight on their users and find pain points that they can improve through design.[Read More]
In collaboration with Hannah Postings.
Biometrics can be a valuable addition to most research protocols, providing support for effects observed in both performance-based and self-reported data. Such metrics are unique because they provide insight into the autonomic biological processes of a user, often reflecting an implicit change to their cognitive state. Although this insight is often valuable, planning for any physiologically-based research protocol should include careful consideration of both the research plan and interpretation of data. The question is: What to consider when designing a biometric study?[Read More]
Biometrics is the technical term to describe being able to measure body movements and calculations. It operates under the idea that each individual is unique and can ultimately be measured based on their specific movements and behaviors. But what is biometrics? What are the benefits of using this new method of research?[Read More]
UX is the umbrella term for the all-encompassing field of User Experience. “UX encompasses all aspects of the end-users interaction with the company, it’s services, and it’s products.” (Norman & Nielsen, 2017). As a result, UX is important because UX “measures a person’s behavior and feelings when interacting with a brand or product across many platforms” (Thomspon, 2015). Essentially, UX is a symbiotic relationship in which users expect that certain actions will return on certain outcomes. When theses actions don’t lead to those expected outcomes, the user then experiences frustration and other negative emotions. For example, when a user hits ‘purchase’ or ‘confirm’ (action) on their online shopping order, they expect that they will be then transferred to a confirmation page (outcome). If this does not happen, the user then experiences frustration, confusion, and even anger.[Read More]