What to Know About Global Usability

November, 09 2017 | Global Research, Research Methods

In collaboration with Mindy Eng.

Products created in the digital era are products that reach global audiences. In crafting meaningful experiences for these products, product teams need to consider both the individual and collective experiences of these products across all cultures. Global usability addresses the cultural, ethnographic, and linguistic implications of designing user-friendly products for users around the world.

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What We Talk About When We Talk About International UX Research

April, 11 2017 | Research Methods, Global Research

About a month ago, our VP of User Research, Eugenio Santiago spoke about the topic of International UX Research at a UXPA NYC event – What We Talk About When We Talk About International Research.

 During the discussion, he shared best practices and tips on how to conduct successful global research. Eugenio and his co-speaker shared research experiences spanning each continent except Antarctica – so far!!

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Best Practices for Conducting User Testing in Asia

With one fifth of the world’s population, China’s market is divided into Mainland China, Hong Kong, and Taiwan. Hong Kong and Taiwan are considered distinct markets within Greater China, as each have their own spoken and written language. Therefore, products looking to meet the needs of these two markets will have different creative, design, and language considerations. How these customers interact with your products or services from end-to-end can vary quite significantly between these populations and the majority that resides within Mainland China.

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5 Key Elements for Successfully Managing an International Customer Research Project

With any scenario there will be unforeseen changes that will impact a project. A key to success in project management lies in planning and mitigation of risks. These are 5 key elements for successfully managing an international customer research project:

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