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       VR requires an iterative Design – Develop – Feedback loop more than any other computational media format. The main reason for this is that every VR experience is a subjective experience and it is imperative to factor the user in the design and development process early and often. The fundamental construct that elicits responses from the user in a VR experience is the idea of Presence – “the feeling of being there in the virtual environment”.

     We are living in a state of constant and rapid change. Technology seems to be advancing by the minute, with newer devices, gadgets and apps flooding our marketplace daily. As technology continues to progress, businesses and companies must also be able to respond to the ever changing marketplace. In a marketplace where there is a multitude of products, there is more and more attention being placed on user’s needs as a way to help a product stand out against its competitors. As a result, there is currently an increasing demand of design work and UX research. It is being seen that as companies continue to grow, they are beginning to add user experience focus to their organizations as a means of improving their business.  

     The UX Game Summit by Epic Games, first launched in 2016 as the very first gaming summit with a focus on UX. It is important to put players first in the design process of gaming in order to ensure better player engagement and more time played. The UX Game Summit helps bring together professionals that are passionate about the current state of UX in our industry and ways to continually improve and innovate the user experience.The Game UX Summit is hosted by different companies each year, this year was hosted by EA. Also this year, Key Lime Interactive, was one of the speakers at the 2018 UX Game Summit. Here is a recap of our presentation and some of the takeaways from the conference by our UX rockstar, Shao-Yu Chen.

     Let me ask you a question. Have you ever asked yourself, "where should I connect with my users to get the feedback I need?" After deciding how to proceed, did you get the answers you were seeking? If not, perhaps where you met the user wasn’t the ideal place.

     At KLI, we help our clients identify the most ideal venue based on a number of factors: the type of questions they have, the type of data/observations they seek, the amount of time they have, and their budget.

          Call to Action buttons are something we often use and implement but, we rarely talk about what exactly makes them effective or ways to improve them. To start off, call to action (or CTA) buttons are buttons that are used on websites, apps, or landing pages that’s goal is to help guide users towards completing the task you have set out for them. CTA buttons are the buttons that your user needs to click in order to take the action you want them to take, whether it be signing up for your newsletter, or completing a purchase.