
Online diaries are a unique way to learn about respondent experiences in natural settings and allow researchers to gather and collect situational and qualitative feedback. In an online diary, users are given missions or tasks and just like a diary asked to log in entries. If you are interested to learn how customers go about considering and researching a product for purchase, or the usability of a piece of hardware over a longer period of time, then an online diary allows respondents to keep track of what they are doing, sites they are visiting, how they are using the products, as well as their overall impressions and satisfaction. Also, it incorporates time into research and helps get a more comprehensive perspective (e.g., what resources or sites are considered as part of the decision making journey or how is the usability of a product integrate within a user's’ lifestyle).
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