Personas are personable, actionable, and detailed descriptions of 3-5 archetypes of the people who use your product, service, or brand and are also critical to the long-term success of your business. The objective of personas in product design is to establish a common reference point by which to anchor both tactical and strategic product decisions in user-centric design. Robust personas paint vivid pictures of who each archetype is, what their lifestyle is like, what they care most about, and what their attitude is like in product-relevant scenarios.[Read More]
It seems obvious that when designing a product or app, you should have a clear understanding of who you are designing for. Who is the product or app made for and how will that individual use it? It might seem easier or more cost-effective to just try to make a “one-size-fits-all” type of product, however, that is not addressing user specific needs and wants. As more and more products flood the marketplace, users are looking to find product and content that is specific to them and their needs. In order to make designs successful for users, it is important to understand the people who are going to be the users.[Read More]
For User Experience (UX) professionals, and teams who incorporate UX insights into their operations, the benefits of developing behavioral personas are unquestionable. However, in many organizations the value of personas is often lost among teams who don’t regularly utilize this type of primary research. So, how can you help evangelize the value of persona development within your organization and get the buy-in you need from different departments?[Read More]
“There are two ways to share knowledge: You can PUSH information out or you can PULL them in with a STORY.” While most of us are regularly faced with reading PowerPoint presentations to understand research results, we rarely get the pleasure of hearing a great story that rings our empathy bell. That’s usually what I yearn for when I go to conferences. The food and networking is great, but what I always remember and share with others are the presentations that told me a great story.[Read More]
Nature vs. Nurture when creating Actionable Personas
The web is seemingly flooded with companies describing their secret sauce for creating behavioral personas and how they can build them better than others. But, honestly, building personas is not even the hardest part. After working on multiple international & domestic persona projects for Fortune 1000 clients, it’s evident that the real journey begins when our clients inevitably ask the question, “Ok, we’ve got these personas, now what?”[Read More]
To set the stage for a recent webinar on behavioral personas, Key Lime Interactive called upon our colleagues at UX Fellows to share some stereotypical “personas” for each of their respective nations. The results were pretty creative and quite humorous!
Here's what they had to say....
The UX Fellows is a global network for quality research. It is a circle of specialized user experience research agencies around the world that is dedicated to providing professional international user experience and usability testing.
As the New Year begins, Key Lime Interactive has been beginning the stages of performing regularly scheduled maintenance on the behavioral personas that have been developed for various clients. As tablet use increases across all industries, we’re finding that we’re expanding personas more and more to include on-the-go context. The goal: When our clients are around the figurative design table they can refer to “Sam the Skeptic” and all relevant parties from marketing to product development can understand the target and make decisions to meet that targets defined need.[Read More]