The UX of Autonomous Vehicles

       The autonomous vehicle is more than just a blurred dream that is still off in the distant future; it’s already happening. Recently, the first self-driving taxi service has been launched in Singapore. It is predicted that it’s only a matter of a couple of years before fully automated driving vehicles will be available for purchase on the consumer’s market (Tesla is already taking incremental steps to make semi-autonomous driving vehicles available to the public). However, only a few companies like Google and Volvo have been testing fully automated driving cars on public roads. 

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Should Designers and Researchers Sign Their Own Hippocratic Oath?

     In this era, designers and researchers with all types of backgrounds are becoming strategic leaders and specialists in creating new products, businesses, and services. While these leaders from all walks are coming into positions of power in which we have breathtaking technological capabilities, should we not feel an obligation to do no harm? Healers agree to a Hippocratic oath- upholding them to maintain ethical standards in the work they do. Detrimental and questionable products and features have been created when power and feasibility can turn honest intentions into design decisions that alienate and do harm to the very people that the product was created to protect.

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Pre-Work for Usability Studies

June, 21 2019 | Strategy, UX, User Experience, UX Strategy


       
In collaboration with Jasmin Joseph.

       The goal of a user research study is to better understand users behaviors, desires, needs, frustrations and attitudes through using varying feedback and observation based research methods. Therefore, it is critical that we as researchers are able to understand and capture the user experience to the best of our ability. This relies in the researchers ability to listen, as well as the participants ability to articulate themselves. Sometimes, participants may find it difficult to think of things in the moment, or know what to tell researchers. In these instances, it could be helpful for researchers to add an extra step of “pre-work” for the participants to help ensure that the research study is able to illustrate their experience in the most accurate way possible.  

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Three Questions to Ask Before Creating an Immersive Retail Experience

      As consumers, we expect our shopping experiences to be engaging and intuitive. More and more brands are going beyond traditional means of website and storefronts by opening temporary and permanent immersive retail experiences. What is an immersive retail experience? It is a highly instagrammable, interactive happening that is re-thinking traditional brick-and-mortar stores and taking over both the art and retail worlds alike. Some examples include Samsung 837, Sony Lost in Music, Ikea Play Cafe, Adias NDM, Visible’s InVisible, Dolby Soho...the list goes on and on. At their core, these immersive retail experiences are driven by good UX design. They attempt to connect with consumers by creating moments of empathy and personalization, immediately satisfying interactions and word-of-mouth marketing strategies. It may not be a website but all the same principles are applied.

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Participant Recruitment: What Not to Do


In collaboration with Jasmin Joseph.

         Recruitment, whether it be internal or external, is a necessary part of the research process. Part of being able to carry out an effective UX research study is being able to recruit participants who are right for the study, as well as making sure to recruit enough of them. There are several articles (including our own) that provide various different tips and tricks in order to try to help the recruitment process run more smoothly and efficiently. But what about what not to do when trying to recruit participants?

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Creating a Custom Material UI Theme Part 1: Customizing a Color Scheme

       The standard Material UI color palette is extensive – and for good reason. If you’ve ever built a website or a software application, you’ll quickly realize that you need more colors than you could ever imagine.

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3 Tips for Working with a Recruitment Agency

        Recruitment agencies are invaluable for locating and managing participants for your UX research studies. They can be generalists or even specialize in recruiting hard-to-find types of participants, such as medical personnel, law enforcement officers, or any other profession or group of people meeting a particularly restrictive set of recruitment criteria. Their extensive experience and databases can often make difficult recruitments possible as long as they have the appropriate information and lead time for the planned sample size.

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UX Research in a Fast-Paced Development Cycle

      With the prevalence of Agile, Scrum, and Lean, software development cycles have been shortened dramatically, compared to the Waterfall development cycle. As a result, user research has to fit into the same cadence, from study design, data collection, to presentation. While traditional research, especially in an academic setting, would typically take months from start to finish, user researchers in the industry have found ways to make research more efficient and tactical, while remaining effective and informative.

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When to Use Zero UI: A Researcher's Perspective

February, 27 2019 | Zero UI, UX Strategy, User Interface

    Interaction with a product through a digital interface has become the standard across the industry, whether through a mobile app, desktop software, website, etc. it is the go-to for companies when creating a product to solve a problem. This is the reality we live in, but often users are not looking to add another interface or step to their routine. Users are instead looking to simplify a process. Zero UI looks beyond screens as the go-to solution and over to what would be a more natural and passive solution within a process to solve a problem. Not every process or product should be replaced by Zero UI. The design thinking behind Zero UI should be to approach every problem with it as a possible solution, but not the only solution.

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Effective VR UXR Part 1: The Science Behind Building Impactful Immersive Experiences

December, 27 2018 | ux research, VR, UX Strategy

       VR requires an iterative Design – Develop – Feedback loop more than any other computational media format. The main reason for this is that every VR experience is a subjective experience and it is imperative to factor the user in the design and development process early and often. The fundamental construct that elicits responses from the user in a VR experience is the idea of Presence – “the feeling of being there in the virtual environment”.

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