Why Competitive Intelligence (CI) Matters

       

     Competitive Intelligence (CI) is something that is often thought of as a great concept but is not always implemented as a business tool, even though it should be. CI is a useful and critical a business tool that helps business to stay competitive within their fields. Let's start with what it is; Competitive Intelligence is the process and action of collecting, identifying, analyzing information about products, customers, and competitors within a specific industry.

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How To: Future-State Journey Mapping

      Last week we discussed the difference between current-state and future-state journey maps.  To recap, current-state journey maps focus on capturing an already existing users journey and addressing the various pain points that may arise throughout that journey. A future-state journey map focuses on creating a new type of journey for the user, rather than adjusting an old one. Where current-state journey maps are fact-based and data-driven, future-state journey maps are based on imagination and innovation. You can think of the left brain and right brain analogy- current-state journey mapping is on the calculated left, whereas future-state journey mapping falls on the creative right side. But how exactly does one carry out a future-state journey map?

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Finding the Best Study Location for Your Situation

     Let me ask you a question. Have you ever asked yourself, "where should I connect with my users to get the feedback I need?" After deciding how to proceed, did you get the answers you were seeking? If not, perhaps where you met the user wasn’t the ideal place.

     At KLI, we help our clients identify the most ideal venue based on a number of factors: the type of questions they have, the type of data/observations they seek, the amount of time they have, and their budget.

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Current-State vs. Future-State Journey Mapping

       Pretty much everyone in the UX industry has come across a customer journey map at some point or another. A customer journey map is a useful tool that helps to outline the customers’ journey, from start to finish. It covers the customer's initial contact with the product, through their process of engagement and even covering longtime usage. Customer journey maps help provide useful insight into a user’s feelings, motivations, and questions when interacting with that product. Customer journey maps are usually carried out in similar ways and then presented as an infographic. However, there is a new and innovative take on the customer journey map that can offer ingenious insights into the customers’ journey and can help to create a brand new experience.

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Affinity Diagrams and Clustering

         A few weeks ago we explored the concept of Design Thinking and how that can be carried out in order to better understand a users pain points and learn how to effectively address them. During the design thinking process, there is a brainstorming phase in which all the ideas surrounding user opinions, user needs, and design issues are brought to light. This can be a pretty overwhelming portion of the design phase, and brainstorming is something that can occur even outside of the design context. However, brainstorming can often become cluttered and overwhelming if there are too many ideas being thrown around. So, how do we organize all the great ideas we have so that we can figure out the best ones?

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A/B Testing

June, 29 2018 | UX Strategy, Research Methods

      Good research does not have to be a super in-depth, complicated process. UX research that can garner a great deal of valuable insight can oftentimes be done in a simple, cost-effective manner. As seen through the 5-Second Test, some UX tests can be administered in basically five seconds which then allows for many people to complete the test in a short period of time. The more people who can complete a test or a study automatically means a greater response rate, and therefore, a greater yield of results. Quick and easy UX tests are not only effective in terms of the qualitative and quantitative data they can yield, but they are also cost-effective due to the quick and easy way in which they can be carried out. So, what are some other quick yet effective forms of UX tests that we can easily carry out?

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The 5-Second Test

June, 07 2018 | UX Strategy, How-To

     First impressions have always mattered, and this is no exception for website pages or apps. First impressions help users understand what a site or app is all about, and whether or not they want to continue spending more time on it. There is so much content out there these days; users are quick to decide how and where they wish to spend their time. This is why as researchers it is important to consider the usefulness of the 5-second test when creating new content or designs. This article will explain what the 5-second test is, as well as how to carry it out in three simple steps.

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Three-Clicks Rule: UX Best Practice Revisited

April, 13 2018 | Design, UX Strategy, How-To

         Many in the UX industry are familiar with the idea of the three-click rule, a golden UX best practice for design. The three click rule is the idea if that after three clicks a user cannot find what they are looking for, they are likely to get frustrated and abandon the task they set out to do. This idea quickly gained popularity a became a well known best practice for designing an engaging and effective user experience and is something that can still be seen in design that happens today. But, is the three click rule something that we should still be holding onto?

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What is Linear UX?

March, 15 2018 | UX Strategy, Design, User Interface

At its core, linear UX focuses on allowing a user to complete a task or a goal in a smooth, simplified process. As a result, this method ends up taking away a lot of unnecessary fillers or complications, thus making the user experience super streamlined and seamless. Overall, linear UX focuses on creating a goal-oriented user experience.

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Accessibility in UX Design

February, 22 2018 | Design, UX Strategy

Recently, technological developments have been focusing on implementing features such as AI, conversational UI and other forms that help make technology more accessible and user friendly to a wide range of audiences. When people think of accessibility, the notion of disability comes to mind. While there are users that are disabled, accessibility in UX refers to making sure that a design can be accessible to any user at any time and anywhere.

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