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      From exhaustive manuals to lengthy lines of texts with bright red arrows to fully integrated narratives, game tutorials became more complex as both available interactions and user expectations grew. An industry valued as a billion dollar market with over 2,700 companies located across America and completely saturated with customer options totaling at over 9,000 titles released on Steam in 2018 alone, is it any wonder that games would dedicate so much time and effort to the first entry point a user sees? Teaching users the skills necessary to master the basics isn’t only used in games of course. In UX design, we are more accustomed to calling this process ‘on-boarding.’ However, many products’ on-boarding processes are dry and overwhelm users by front-loading a ton of knowledge at once. In the words of A Theory of Fun for Game Design, Ralph Koster “game design is about clarity that teaches complexity.” The key word here is teach. As UX Designers, we need to treat learning as the equivalent to fun and game tutorials are an excellent starting point.

       In September, Key Lime Interactive presented a user testing study (N=12) on the post-match statistics screen of PUBG mobile at the Games UX Summit in Vancouver, hosted by EA. During our presentation, we provided design considerations and opportunities for improvement for the post-match screen, drawing best practices from other games from mobile and PC platforms. For example, comparing to PUBG mobile, Warships Blitz (iOS, Android) provides a more detailed and accessible post-match screen, organized so that it serves players of different types.

Key Lime has conducted research over the years with various clients to understand how “usable” or rather “disruptive” their push notifications should be.

USAA Named Best Mobile Property Insurance Solution by Key Lime Interactive, Esurance Innovates with DIY Home Inspection App

In the March 31, 2017 release of Key Lime Interactive’s (KLI) bi-annual Home & Renter’s Insurance Mobile Competitive Index report, USAA ranks highest among eight of the largest property insurance companies in the U.S. in the categories of mobile site, iPhone and Android app. Maintains more than a 13% lead over nearest competitors in every category except mobile site--where 3 competitors have recently improved and narrowed USAA’s lead to just 8%.

By combining years of knowledge gained by optimizing the mobile solutions of leading companies across all industry segments, the researchers on our team have compiled a short checklist that will help you design a mobile user research study. Elements from each phase of the project are included.

Here at Key Lime Interactive we are constantly monitoring how consumer needs change and evolve over time. And of course, we track—with great interest—what industry leaders and innovators are doing to push technology forward, and how that influences consumer expectations, and improves the user experience.

USAA Named Best Mobile Credit Card Solution by Key Lime Interactive for the Fourth Consecutive Time, Wells Fargo Jumps Up In Rank and Rolls Out Mobile Wallet.

In the July 31, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Credit Card Competitive Index report, USAA ranks highest among nine of the largest credit card issuers in the US in the categories of mobile site, iPhone and Android app. Since the very first publication of this bi-annual report in January 2015, USAA has consistently been reported to be the top performer.

In September 2015, Key Lime Interactive concluded a biannual competitive review of the competitive landscape in the auto insurance industry while highlighting the importance of how the specific companies are meeting the needs and expectations of their target users.

More than two years ago, in April 2014, Panera announced their Panera 2.0 program. It contained a series of technological initiatives designed to allow customers to interact with Panera in new and innovative ways, including advance ordering and pick up, fast-lane kiosks to order in while dining, ordering from your table within the restaurant, and the ability to save customized orders within the restaurant. While this was slated to roll out in all stores by the end of 2017, Panera is already seeing rising stock value¹ from the initiatives in the last few months. We believe that these new developments really show that Panera is forging a new path for the customer experience in restaurants. To confirm that, we decided to take a look at some of these initiatives from a customer’s perspective, with a quick field trip to the Panera location near our Miami office.