World Usability Day 2017

“User Experience designers and researchers can impact the course of events by creating technology, products and services that are inclusive at their core.”- WUD2017

    This past Thursday, November 9th, was the Puget Sound World Usability Day 2017 event, which focused on the theme of inclusion through user experience. This theme addressed the power of technology as a medium that brings people together and helps us to embrace our similarities. This powerful theme attracted a wide range of industry members, from Google to Amazon, to two Key Limers. This WUD 2017 was extra special for us because our amazing VP of Client Insights, Steve Foster, gave a presentation on Biometrics in UX Research.

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What to Know About Global Usability

In collaboration with Mindy Eng.

Products created in the digital era are products that reach global audiences. In crafting meaningful experiences for these products, product teams need to consider both the individual and collective experiences of these products across all cultures. Global usability addresses the cultural, ethnographic, and linguistic implications of designing user-friendly products for users around the world.

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Four Key UX Best Practices for Chatbots

May, 16 2017 | Usability Testing, Chatbots

What are chatbots?

Chatbots are AI-controlled assistants that work through conversation in a typical chat flow that users have become accustomed to. Some work through existing chat applications like Facebook Messenger, while others are standalone apps for your mobile device. Chatbots work in a conversational manner, but often include programmed response suggestions for the user to remove the possibility of misinterpreting information. I dove headfirst into some of the current chatbot apps and tested out some of their features to find examples of good user experience principles and came up with these four key UX best practices for utilizing Chatbots.

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When Should You Use Clickable Prototypes?

Maybe your client needs to sell a proof of concept to their executive team or they are not sure if they have the correct amount of steps in the application they are wireframing.  An easy and viable UX solution for these kinds of problems is Clickable Prototypes.

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Amazon Echo and the Key Lime Miami Office

A couple of weeks ago, we welcomed a new member into our Miami office here at KLI, LLC. Her name is Alexa and she is an Amazon Echo. Alexa arrived to us in her neat, Amazon Prime box and we were all dying to get her set up and talking.

In the box came, Alexa and her cord. That was it. Once Alexa was unboxed, all we had to do was plug her in, download the mobile Alexa app to one of our smartphones and she instantly began talking. Could there be a more user-friendly start-up?

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Strengths and Weaknesses of a True Intent Study

Do you really know your users? Usability testing is great way to figure out how someone would interact with your app or site, but the results are only valid if the people you bring are representative of your real users. The True Intent methodology is one of, if not the best UX approaches for learning who your users are, what they intend to do on your site, and how successful they are in doing that. Let’s explore exactly what is this particular methodology, and focus on the strengths and weaknesses of a true intent study.

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5 Commonly Used Metrics in User Research

November, 10 2016 | Usability Testing, Strategy, UX, Tips & Tricks

The only way to assess whether a product enables users to achieve their intended goals is by measurement. Metrics are standardized methods of measuring aspects of user experience to establish benchmarks, and evaluate design interactions over time. Here are 5 commonly used metrics in user research explained:

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Card Sort for Information Architecture Redesign

 Do you think or know that navigating your website is less than ideal for your site visitors? If so, your Information Architecture (IA) may require a revamp. One of the most widely used research methods to uncover the answer is card sorting.

What is a Card Sort?

Card sorting is a popular technique (generative method) that can help you gain insights into how your users/site visitors think about the organization of your online content; it helps you understand their mental model. This research method can be conducted in-person (offline) or using an online tool. My colleague, Andrew Schall, our Director of User Research, wrote an article on the pros/cons of these two different data collection methods and when to use them.

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5 Steps to Recruit & Onboard Participants for Remote Usability Studies

For many usability studies, recruitment can be a major challenge. It involves a series of activities, including identifying eligible participants, explaining the study, obtaining consent, and retaining the participants until the study is complete. There can also be additional challenges when a study is being conducted remotely.

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Methods for Running a Successful Diary Study

October, 19 2016 | Usability Testing, UX, Diary Study

Diary studies are a proven method for capturing the habits of your users over a longer period of time compared to in-lab studies.  A diary study is a form of qualitative research that allows participants to self-report their activities, feelings, and thoughts over a period of time.   Diary studies have a data collection period as short as 2-3 days to 30 days; there are outliers of course (such as studying the usage of medical products over time).   In the past few years, we’ve seen an uptick in diary studies being used to help understand the end-to-end customer journey (from awareness to advocacy). 

New tools are available that make it easy for participants to record their daily lives and for you as a researcher to monitor and analyze their entries. While diary studies are relatively straightforward to implement, there are important steps that should be taken to ensure that you are getting the most insightful entries from your participants. Here are methods for running a successful diary study.

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