Pre-Work for Usability Studies

June, 21 2019 | Strategy, UX, User Experience, UX Strategy


       
In collaboration with Jasmin Joseph.

       The goal of a user research study is to better understand users behaviors, desires, needs, frustrations and attitudes through using varying feedback and observation based research methods. Therefore, it is critical that we as researchers are able to understand and capture the user experience to the best of our ability. This relies in the researchers ability to listen, as well as the participants ability to articulate themselves. Sometimes, participants may find it difficult to think of things in the moment, or know what to tell researchers. In these instances, it could be helpful for researchers to add an extra step of “pre-work” for the participants to help ensure that the research study is able to illustrate their experience in the most accurate way possible.  

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Three Questions to Ask Before Creating an Immersive Retail Experience

      As consumers, we expect our shopping experiences to be engaging and intuitive. More and more brands are going beyond traditional means of website and storefronts by opening temporary and permanent immersive retail experiences. What is an immersive retail experience? It is a highly instagrammable, interactive happening that is re-thinking traditional brick-and-mortar stores and taking over both the art and retail worlds alike. Some examples include Samsung 837, Sony Lost in Music, Ikea Play Cafe, Adias NDM, Visible’s InVisible, Dolby Soho...the list goes on and on. At their core, these immersive retail experiences are driven by good UX design. They attempt to connect with consumers by creating moments of empathy and personalization, immediately satisfying interactions and word-of-mouth marketing strategies. It may not be a website but all the same principles are applied.

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Participant Recruitment: What Not to Do


In collaboration with Jasmin Joseph.

         Recruitment, whether it be internal or external, is a necessary part of the research process. Part of being able to carry out an effective UX research study is being able to recruit participants who are right for the study, as well as making sure to recruit enough of them. There are several articles (including our own) that provide various different tips and tricks in order to try to help the recruitment process run more smoothly and efficiently. But what about what not to do when trying to recruit participants?

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Creating a Custom Material UI Theme Part 1: Customizing a Color Scheme

       The standard Material UI color palette is extensive – and for good reason. If you’ve ever built a website or a software application, you’ll quickly realize that you need more colors than you could ever imagine.

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3 Tips for Working with a Recruitment Agency

        Recruitment agencies are invaluable for locating and managing participants for your UX research studies. They can be generalists or even specialize in recruiting hard-to-find types of participants, such as medical personnel, law enforcement officers, or any other profession or group of people meeting a particularly restrictive set of recruitment criteria. Their extensive experience and databases can often make difficult recruitments possible as long as they have the appropriate information and lead time for the planned sample size.

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RPA + UX Part 2: Utilizing UX Design Principles

          Last week, we discussed the importance of applying UX research and principles to the design process of RPA’s. To quickly recap, RPA’s are the use of “software robot”, or other specialized computer programs that can carry out various different kinds of repeatable processes that previously required humans to do. Many believe that the implementation of software robotics will do away with the need to include UX research or processes. However, as discussed last week, applying UX research and design processes are more critical than ever in order to prevent a world takeover at the hands of the robots. But what exactly does this application look like?

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Blockchain Technology and UX Principles

       More and more the world of banking and investing is moving into the online and technological world. Terms like “cryptocurrency” and “bitcoin” have steadily been gaining popularity as user’s are finding ways to handle their finances in a way that matches today’s fast-paced, digital world.  In relation to online financial going ons, another term that is gaining a lot of recent attention is “blockchain”. Blockchain is not a new term, but it is generating increasing buzz since they will have a massive impact on the future of online banking, investing, digital identity, and more. 

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Engaging Stakeholders in UX Research

March, 27 2019 | User Experience, Industries, Markets

      In collaboration with Priscilla Lim.

      User experience research and design is a hugely collaborative process; it involves a research team, a design team, project leads, clients and more. A large part of this collaborative effort lies in being able to get stakeholders to engage in the UX process. Stakeholder engagement is something that should be sought after as soon as stakeholders have been identified in order to ensure that they are engaged in the project every step of the way. They can provide rich insights and context about a project or product that equips UX teams with the necessary background they need to get started. Stakeholder engagement is something that should be seen as a key part of the UX process, rather than an afterthought. For this article, we’ll focus on engaging stakeholders in research. So, what are some of the ways to engage stakeholders in user experience research projects?

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Gestures Over Buttons

March, 06 2019 | UX, User Experience, User Interface

      As our technological devices keep changing, we see that physical buttons are being replaced with smooth touch screens that instead invite users to tap, swipe, drag and more. Users are able to navigate and control their interface without having to rely on pushing physical buttons. Nowadays, as users, we are more and more interacting with devices by using gestures as opposed to pushing any kind of button. But, does that mean physical buttons are disappearing? And is this a good or bad change for users?

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Wondering Which to Use? A Comparison of Quantitative vs. Qualitative UX Research Methods

In collaboration with Mina Rohani.       

     User experience research aims to be able to provide information that seeks to provide insight to the user, provide context for usability, and asses potential problems while creating solutions. In short, the aim of user experience research is to gather information. This information can be used to identify facts or patterns, highlight problem areas, and reach conclusions about users and the usability of a product. Research teams then are tasked with deciding which types of research methods, tools, and techniques they are going to utilize to try to obtain their information. Typically, research methods are split into two categories: qualitative and quantitative. In this article, we elaborate on the differences between the two methods, their individual uses, and benefits in user experience research.

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