First impressions have always mattered, and this is no exception for website pages or apps. First impressions help users understand what a site or app is all about, and whether or not they want to continue spending more time on it. There is so much content out there these days; users are quick to decide how and where they wish to spend their time. This is why as researchers it is important to consider the usefulness of the 5-second test when creating new content or designs. This article will explain what the 5-second test is, as well as how to carry it out in three simple steps.[Read More]
Many people will look at a UI design and think that the color choice comes from the preference of the designer- what they thought would look the best for the given project. While sometimes this may be the case, colors are often chosen carefully and with intention. Why? Color has been proven to have a great impact on the mood and behaviors of individuals and as a result, the overall success of a product, design or web page can rest on the colors that are chosen.
One of the big design trends that have been steadily picking up popularity is the idea of going “off grid”- breaking away from harsh grid lines, and paving the way for edgeless screens and borderless designs. Both edgeless screens and borderless designs have a similar goal in mind: doing away with chunky, blocky borders in order to create a more fluid and immersive storytelling experience. But what exactly does going “off grid” mean?[Read More]