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       How confident are you in moderating conversations and discussions with research participants? In my experience, there is nothing worse than a participant speaking to a researcher for an hour that is monotone and deadpan. It only makes for frustrated and fatigued participants. During a session, the user’s shut down emotionally and become unwilling to share details because they just want the interview to be over. Effective moderating is the art of building rapport instantaneously with a user, resulting in a more holistic and robust data-driven story for your stakeholders.

Trifecta of UXR super powers needed to excel in Ethnographic Research.  

In this day and age, User Experience Researchers (UXRs) are expected to deliver actionable insights that can meet the demands of teams in agile environments. This means less time spent “in the field” collecting data and more “bite-sized takeaways” that can be quickly disseminated among cross-functional teams. These forces are juxtaposed to traditional ethnographic/exploratory research which can be incredibly valuable when done properly. Considering the financial and human capital investment of conducting in-country or observational research, UXRs and stakeholders have been forced to think critically about how they maximize their ROI (return on investment) on research.