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Experts can be very helpful during initial design efforts for a product, sharing their wealth of knowledge and experience with a development team to guide their understanding of user requirements. After all, they understand everything in the domain so well and know a ton of skills, some of which they can perform without breaking a sweat. But what if we told you that expert influence on early design decisions can also introduce biases if not adequately checked?

“Creativity Is allowing yourself to make mistakes, design is knowing which ones to keep”
– Scott Adams

2017 was an amazing year filled with so many exciting new projects, people, knowledge, and experiences. As we move into a brand new year, it is always nice to look back on all that was accomplished in the past year to help gear up for the new one. We at Key Lime Interactive are very excited to see all that 2018 has to offer!

The annual VRX conference was held in San Francisco, CA on December 7 & 8 2017.  Here are a few of the major takeaways from Key Lime Interactive’s Lead Researcher and Strategist, Rick Damaso, from this year’s event. 

“User Experience designers and researchers can impact the course of events by creating technology, products and services that are inclusive at their core.”- WUD2017

    This past Thursday, November 9th, was the Puget Sound World Usability Day 2017 event, which focused on the theme of inclusion through user experience. This theme addressed the power of technology as a medium that brings people together and helps us to embrace our similarities. This powerful theme attracted a wide range of industry members, from Google to Amazon, to two Key Limers. This WUD 2017 was extra special for us because our amazing VP of Client Insights, Steve Foster, gave a presentation on Biometrics in UX Research.

Mindy Eng: Key Lime Interactive’s UX Researcher & Strategist

We here at Key Lime Interactive LLC, are ecstatic to welcome  our Mindy Eng to our team as a User Experience Researcher. We’ve taken this opportunity to speak to user experience researcher Mindy Eng about her past experiences in UX research and how this will allow her to play a great role with us here at KLI.

Since UX is still growing and developing, we as UXers have the privilege to watch, learn from, and even work alongside some of the most influential and just plain awesome people that are a part of this field. As a result, the UX field is extremely dynamic, constantly growing and evolving due to the impact those who work in this field can make.  So, we asked our team, “who is your most influential UX person and why?” Here are some of their answers:

From VR (virtual reality), AR (augmented reality), UI (user interface), to the future and beyond, we have compiled a list of some worthwhile reads regarding the field of UX and technology.  Whether you are looking to spend this summer nerding out, or simply in dire need of some good summer reading list whilst lounging poolside, we’ve got you covered.

Steve Foster: Key Lime Interactive’s New Director of Client Insights

We here at Key Lime Interactive LLC, are ecstatic to welcome Steve Foster to our team as the new Director of Client Insights. Client Insights means serious business. We’ve taken this opportunity to speak to Steve about his past experiences in UX research and how this will allow him to play a great role with us here at KLI.

USAA Named Best Mobile Property Insurance Solution by Key Lime Interactive, Esurance Innovates with DIY Home Inspection App

In the March 31, 2017 release of Key Lime Interactive’s (KLI) bi-annual Home & Renter’s Insurance Mobile Competitive Index report, USAA ranks highest among eight of the largest property insurance companies in the U.S. in the categories of mobile site, iPhone and Android app. Maintains more than a 13% lead over nearest competitors in every category except mobile site--where 3 competitors have recently improved and narrowed USAA’s lead to just 8%.