Customer Journey Map: AI Edition

Over the last year, smart assistants like the Amazon Echo and Google Home have become some of the top tech devices. The evolution from early voice assistants, only capable of simple commands, to multi-featured smart assistants has attracted a wider audience. As these constantly-learning smart AIs are becoming more deeply integrated into our world, it is important for our research team to know and understand the average customer journey; from when they unbox the device to usage.

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Top KLI Blog Posts of 2017

2017 was an amazing year filled with so many exciting new projects, people, knowledge, and experiences. As we move into a brand new year, it is always nice to look back on all that was accomplished in the past year to help gear up for the new one. We at Key Lime Interactive are very excited to see all that 2018 has to offer!

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11 Tips to Develop Your User Empathy Journey Map

 Share Stories

“There are two ways to share knowledge: You can PUSH information out or you can PULL them in with a STORY.” While most of us are regularly faced with reading PowerPoint presentations to understand research results, we rarely get the pleasure of hearing a great story that rings our empathy bell. That’s usually what I yearn for when I go to conferences. The food and networking is great, but what I always remember and share with others are the presentations that told me a great story.

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3 Tips to Activate the Innovative Side of Your Employees

Innovation is important for any growing company. Activating and rewarding creative thinkers benefits everyone. Companies aren’t growing and achieving because the employer pigeonholes employees' abilities. No, companies are experiencing success by breaking out of the dreaded 9-to-5 box and embracing greater ideas. As a user experience research firm, this is why one of Key Lime's core values is intellectual curiosity. We love to ask, “Why?” “Why not?” and “What’s next?” By blending new approaches with past experience, we are able to produce forward-thinking solutions.

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A Consumer Journey: Samsung Gear Neo

A Consumer Journey: Samsung Gear Neo. The Apple Watch, released this past Spring, has caused companies to pay close attention to the quickly evolving wearable space. Consumers are looking to see if there is a tipping point for widespread adoption in the near future and they’re interested in staying ahead of it; preparing apps that are especially suited for Apple Store or Android Wear.

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Getting Started With Customer Journey Mapping

Customer journey mapping is the visual or graphical interpretation of a customer's story. Journey maps diagram a customer's point of view, reasons, and emotions behind the interactions they have with an organization. Journey maps provide companies with a holistic understanding of their customer's experiences over time and across different channels.

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Do Alignment Diagrams Really Work?

Ever think about the interactions you have with a company? How each precise moment may seem tailored to your needs and catered towards the experience you are looking for? In the UX industry there is a technique used to ensure this end result and it's called alignment diagrams. I had the opportunity to read a very interesting article on the idea of alignment diagrams and how they serve a perpetual purpose among the growth of companies. Parsons Journal For Information Mapping (PJIM), written by James Kalbach & Pul Kahn, shared their discoveries on the business process and provided advice to take full advantage of each customer touch point.

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