--- title: "Usability and SEO: A Holistic Approach" description: "Usability and SEO: A holistic approach" --- [![Key Lime Logo](https://info.keylimeinteractive.com/hs-fs/hubfs/Key%20Lime%20Logo.png?width=200&height=39&name=Key%20Lime%20Logo.png "Key Lime Logo")](https://keylimeinteractive.com/) - SERVICES - [All Services](https://keylimeinteractive.com/services) - [UX Strategy](https://keylimeinteractive.com/ux-strategy-design/) - [User Research](https://keylimeinteractive.com/user-research/) - [UX/UI Design](https://keylimeinteractive.com/ux-design-strategy/) - [EmTech Strategy](https://keylimeinteractive.com/emerging-technology/) - OUR WORK - [Our Approach](https://dev.keylimeinteractive.com/our-approach/) - [Enterprise Clients](https://keylimeinteractive.com/work/) - [Public Sector](https://keylimeinteractive.com/public-sector-gsa-schedule/) - [ABOUT US](https://keylimeinteractive.com/about-us/) - [Who We Are](https://keylimeinteractive.com/about-us/) - [People](https://keylimeinteractive.com/our-team/) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=1eb079d3-bb50-438a-a731-eaa18a982193&ccId=19000101_000001&lang=en_US) - INSIGHTS - [CX Blog](https://info.keylimeinteractive.com) - [Events](https://keylimeinteractive.com/upcoming-events/) - [Competitive Indexes](https://keylimeinteractive.com/reports/#rankings) - [White Papers](https://keylimeinteractive.com/reports/) - [CONTACT US](https://keylimeinteractive.com/contact/) [![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg)](https://info.keylimeinteractive.com/) - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Blog](https://info.keylimeinteractive.com/) - Resources - [Case Studies](https://keylimeinteractive.com/case-studies/) - [Events](https://info.keylimeinteractive.com/events) - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Blog](https://info.keylimeinteractive.com/) - Resources - [Case Studies](https://keylimeinteractive.com/case-studies/) - [Events](https://info.keylimeinteractive.com/events) [Contact us](https://info.keylimeinteractive.com/contact) [![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg)](https://info.keylimeinteractive.com/) - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Blog](https://info.keylimeinteractive.com/) - Resources - [Case Studies](https://keylimeinteractive.com/case-studies/) - [Events](https://info.keylimeinteractive.com/events) - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Blog](https://info.keylimeinteractive.com/) - Resources - [Case Studies](https://keylimeinteractive.com/case-studies/) - [Events](https://info.keylimeinteractive.com/events) [Contact us](https://info.keylimeinteractive.com/contact) - - - # Usability and SEO: A Holistic Approach [By Key Lime Interactive](https://info.keylimeinteractive.com/author/key-lime-interactive) February 17, 2009 [UX Strategy](https://info.keylimeinteractive.com/topic/ux-strategy) - [Tweet](https://twitter.com/share) As a usability expert with over 10 years of industry experience working on UI designs and helping large fortune 500 companies test their websites for their customer experience, I recently became intrigued if there exists the practice of combining both usability and SEO expertise to arrive at the optimal site. In simple terms, usability is the art of optimizing the ease of use of a site. By ease of use I mean that you can do what you intended to do on a site, without saying “WHAAAAT, phew this awful…later!” We all have experienced this feeling of helplessness. By SEO, I mean search engine optimization - or making your site easy to find on the web. Come on folks, unless you are a big retailer or an already known entity -- you probably are spending way too much on AdWords or other online marketing means. I know this is the case with one of my most recent customers, [Praxtel Telecommunications,](http://www.praxtel.com/) a telecommunications retailer focusing on fiber optics cables, patch cords, connectors and enclosures. Hence, I’m putting together this blog to document the process of optimizing a site for both user experience and SEO. For the next few weeks, I’ll update my progress and show you how such a domain, which we will label Holistic UE/SEO, is doable for retailers. As a special added bonus, I’ll try to document if there exists differences for multi-lingual sites as the case site I will be using is in English and Spanish. ###### More by this Author [Key Lime Interactive](https://info.keylimeinteractive.com/author/key-lime-interactive) ##### You might also like ![3 Areas Where UX Can Help Build Brand Goodwill](https://info.keylimeinteractive.com/hubfs/pexels-monstera-rising%20revenue.jpg) [3 Areas Where UX Can Help Build Brand Goodwill](https://info.keylimeinteractive.com/3-areas-where-ux-can-help-build-brand-goodwill) February 17, 2009 ![4 Ways UX Researchers Can Learn From Nonprofit Work](https://info.keylimeinteractive.com/hubfs/Wavy_Lst-18_Single-01.jpg) [4 Ways UX Researchers Can Learn From Nonprofit Work](https://info.keylimeinteractive.com/4-ways-ux-researchers-can-learn-from-nonprofit-work) February 17, 2009 ![Design Futures and Strategic Foresight](https://info.keylimeinteractive.com/hubfs/pexels-ivan-bertolazzi-2681319.jpg) [Design Futures and Strategic Foresight](https://info.keylimeinteractive.com/design-futures-and-strategic-foresight) February 17, 2009 #### Comments [Add Comment](https://info.keylimeinteractive.com/usability-and-seo-a-holistic-approach#comment-form) ABOUT KLI [Key Lime Interactive](https://keylimeinteractive.com/about-us)is a user experience research and service design agency, with a sweet spot for emerging technology. As UX experts, our goal is to make your life easier, optimize user experiences, and make the world a better place. - [Recent](https://info.keylimeinteractive.com/usability-and-seo-a-holistic-approach#tabs-0) - [Popular](https://info.keylimeinteractive.com/usability-and-seo-a-holistic-approach#tabs-1) ![Upsell with Purpose: Fueling SaaS Growth Through User Insight](https://info.keylimeinteractive.com/hubfs/Multiethnic%20group%20of%20young%20people%20sitting%20in%20conference%20room%20and%20brainstorming%20on%20business%20meeting.jpeg) [Upsell with Purpose: Fueling SaaS Growth Through User Insight](https://info.keylimeinteractive.com/upselling-in-a-saas-environment-with-a-user-centric-approach) Jun 26, 2018 ![5 Ways to Get the Most Out of Working with a UX Research Consultant](https://info.keylimeinteractive.com/hubfs/Attractive%20businessman%20speaking%20with%20fellow%20coworkers.jpeg) [5 Ways to Get the Most Out of Working with a UX Research Consultant](https://info.keylimeinteractive.com/5-ways-to-get-the-most-out-of-working-with-a-ux-research-consultant) Jun 26, 2018 ![Designing Engagement Through Micro-Interactions](https://info.keylimeinteractive.com/hubfs/AI-Generated%20Media/Images/A%20closeup%20shot%20of%20a%20finger%20gently%20tapping%20a%20digital%20button%20on%20a%20sleek%2c%20modern%20interface.jpeg) [Designing Engagement Through Micro-Interactions](https://info.keylimeinteractive.com/the-significance-of-micro-interactions-in-shaping-user-engagement-and-experience) Jun 26, 2018 ![What is the Keystroke-Level Model?](https://info.keylimeinteractive.com/hubfs/Keystroke.jpg) [What is the Keystroke-Level Model?](https://info.keylimeinteractive.com/what-is-the-keystroke-level-model) Jun 26, 2018 ![Current-State vs. Future-State Journey Mapping](https://info.keylimeinteractive.com/hubfs/destination-2386255_1280.jpg) [Current-State vs. Future-State Journey Mapping](https://info.keylimeinteractive.com/current-state-vs.-future-state-journey-mapping) Jun 26, 2018 ![A History of Voice Technology](https://info.keylimeinteractive.com/hubfs/Screen%20Shot%202020-08-11%20at%2012.18.34%20PM.png) [A History of Voice Technology](https://info.keylimeinteractive.com/history-of-voice-technology) Jun 26, 2018 Create a UX Strategy [![key-lime-interactive-ux](https://info.keylimeinteractive.com/hs-fs/hubfs/key-lime-interactive-ux.png?width=635&height=634&name=key-lime-interactive-ux.png)](https://keylimeinteractive.com/ux-strategy-design) ### Post By Topics - [Research Methods](https://info.keylimeinteractive.com/topic/research-methods) - [UX Strategy](https://info.keylimeinteractive.com/topic/ux-strategy) - [Events & News](https://info.keylimeinteractive.com/topic/events-news) - [UX Research](https://info.keylimeinteractive.com/topic/ux-research) - [User Experience](https://info.keylimeinteractive.com/topic/user-experience) - [User Interface](https://info.keylimeinteractive.com/topic/user-interface) - [UX](https://info.keylimeinteractive.com/topic/ux) - [News](https://info.keylimeinteractive.com/topic/news) - [Mobile UX](https://info.keylimeinteractive.com/topic/mobile-ux) - [Usability Testing](https://info.keylimeinteractive.com/topic/usability-testing) - [Competitive Research](https://info.keylimeinteractive.com/topic/competitive-research) - [UX Design](https://info.keylimeinteractive.com/topic/ux-design) - [Eye tracking & Biometrics](https://info.keylimeinteractive.com/topic/eye-tracking-biometrics) - [Qualitative Research](https://info.keylimeinteractive.com/topic/qualitative-research) - [Customer Experience](https://info.keylimeinteractive.com/topic/customer-experience) - [Journey Mapping](https://info.keylimeinteractive.com/topic/journey-mapping) - [DEI](https://info.keylimeinteractive.com/topic/dei) - [Remote Testing](https://info.keylimeinteractive.com/topic/remote-testing) - [User Experience Consultant](https://info.keylimeinteractive.com/topic/user-experience-consultant) - [VR](https://info.keylimeinteractive.com/topic/vr) - [XR](https://info.keylimeinteractive.com/topic/xr) - [Multicultural UX](https://info.keylimeinteractive.com/topic/multicultural-ux) - [Mobile Banking](https://info.keylimeinteractive.com/topic/mobile-banking) - [Quantitative Research](https://info.keylimeinteractive.com/topic/quantitative-research) - [App Development](https://info.keylimeinteractive.com/topic/app-development) - [User Experience Research Studies](https://info.keylimeinteractive.com/topic/user-experience-research-studies) - [Diversity Equity Inclusion](https://info.keylimeinteractive.com/topic/diversity-equity-inclusion) - [UI](https://info.keylimeinteractive.com/topic/ui) - [Voice Technology](https://info.keylimeinteractive.com/topic/voice-technology) - [Accessibility](https://info.keylimeinteractive.com/topic/accessibility) - [Behavioral Personas](https://info.keylimeinteractive.com/topic/behavioral-personas) - [Diary Study & Ethnography](https://info.keylimeinteractive.com/topic/diary-study-ethnography) - [Global Research](https://info.keylimeinteractive.com/topic/global-research) - [Inclusivity Index](https://info.keylimeinteractive.com/topic/inclusivity-index) - [User Testing](https://info.keylimeinteractive.com/topic/user-testing) - [Card Sort & Tree Test](https://info.keylimeinteractive.com/topic/card-sort-tree-test) - [Human-first Approach](https://info.keylimeinteractive.com/topic/human-first-approach) - [Personalization](https://info.keylimeinteractive.com/topic/personalization) - [CX](https://info.keylimeinteractive.com/topic/cx) - [Diary Study](https://info.keylimeinteractive.com/topic/diary-study) - [In-Depth Interviews](https://info.keylimeinteractive.com/topic/in-depth-interviews) - [Inclusivity](https://info.keylimeinteractive.com/topic/inclusivity) - [A/B Testing](https://info.keylimeinteractive.com/topic/a-b-testing) - [CX Research](https://info.keylimeinteractive.com/topic/cx-research) - [IDIs](https://info.keylimeinteractive.com/topic/idis) - [Bias](https://info.keylimeinteractive.com/topic/bias) - [Personas](https://info.keylimeinteractive.com/topic/personas) - [Research Participant Recruitment](https://info.keylimeinteractive.com/topic/research-participant-recruitment) - [Usability](https://info.keylimeinteractive.com/topic/usability) - [Women in UX](https://info.keylimeinteractive.com/topic/women-in-ux) - [Workshops](https://info.keylimeinteractive.com/topic/workshops) - [Customer Journey Mapping](https://info.keylimeinteractive.com/topic/customer-journey-mapping) - [Remote Research](https://info.keylimeinteractive.com/topic/remote-research) - [Research Analysis](https://info.keylimeinteractive.com/topic/research-analysis) - [UX Methods](https://info.keylimeinteractive.com/topic/ux-methods) - [Webinars](https://info.keylimeinteractive.com/topic/webinars) - [Anthropology](https://info.keylimeinteractive.com/topic/anthropology) - [Competitive Benchmarking](https://info.keylimeinteractive.com/topic/competitive-benchmarking) - [Competitive Insights](https://info.keylimeinteractive.com/topic/competitive-insights) - [Competitive Intelligence](https://info.keylimeinteractive.com/topic/competitive-intelligence) - [Confirmation Bias](https://info.keylimeinteractive.com/topic/confirmation-bias) - [Ethnography](https://info.keylimeinteractive.com/topic/ethnography) - [Gaming](https://info.keylimeinteractive.com/topic/gaming) - [Healthcare CX Design](https://info.keylimeinteractive.com/topic/healthcare-cx-design) - [Healthcare Customer Experience Design](https://info.keylimeinteractive.com/topic/healthcare-customer-experience-design) - [Heuristics](https://info.keylimeinteractive.com/topic/heuristics) - [Unmoderated](https://info.keylimeinteractive.com/topic/unmoderated) - [sample size calculation](https://info.keylimeinteractive.com/topic/sample-size-calculation) - [AI development](https://info.keylimeinteractive.com/topic/ai-development) - [Biometrics](https://info.keylimeinteractive.com/topic/biometrics) - [Communication](https://info.keylimeinteractive.com/topic/communication) - [Competitive Intelligence Analysis](https://info.keylimeinteractive.com/topic/competitive-intelligence-analysis) - [Concept Testing](https://info.keylimeinteractive.com/topic/concept-testing) - [Consultant](https://info.keylimeinteractive.com/topic/consultant) - [Custom Projects](https://info.keylimeinteractive.com/topic/custom-projects) - [Dedicated Services](https://info.keylimeinteractive.com/topic/dedicated-services) - [Digital Divide](https://info.keylimeinteractive.com/topic/digital-divide) - [Impact](https://info.keylimeinteractive.com/topic/impact) - [Keystroke Level Model](https://info.keylimeinteractive.com/topic/keystroke-level-model) - [Literature Review](https://info.keylimeinteractive.com/topic/literature-review) - [Negotiation in UX](https://info.keylimeinteractive.com/topic/negotiation-in-ux) - [Nonprofit UX](https://info.keylimeinteractive.com/topic/nonprofit-ux) - [Presentation](https://info.keylimeinteractive.com/topic/presentation) - [Rapid Research](https://info.keylimeinteractive.com/topic/rapid-research) - [Report](https://info.keylimeinteractive.com/topic/report) - [SaaS](https://info.keylimeinteractive.com/topic/saas) - [UX Templates](https://info.keylimeinteractive.com/topic/ux-templates) - [World Usability Day](https://info.keylimeinteractive.com/topic/world-usability-day) - [digital design](https://info.keylimeinteractive.com/topic/digital-design) - [persona](https://info.keylimeinteractive.com/topic/persona) - [user engagement](https://info.keylimeinteractive.com/topic/user-engagement) ![ ](https://keylimeinteractive.com/wp-content/uploads/2024/05/aicpa-soc-certified.png) ![Logo of the National Minority Supplier Development Council with colorful abstract shapes and text.](https://keylimeinteractive.com/wp-content/uploads/2024/05/NMSDC-Logo-NATIONAL-1024x716.jpg) ![Logo with the text "Insights Association" and colorful squares forming a pattern above the text.](https://keylimeinteractive.com/wp-content/uploads/2024/02/insights-association-logo-v2.png) ![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg) Your Trusted Partner for UX Research Key Lime Interactive - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) Resources - [Case Studies](https://info.keylimeinteractive.com/case-studies) - [Events + Workshops](https://info.keylimeinteractive.com/events) - [Blog](https://info.keylimeinteractive.com/) Company - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Security & Compliance](https://app.vanta.com/keylimeinteractive.com/trust/cylnxu23wx6pzvej7bloh9) - [Public Sector GSA](https://keylimeinteractive.com/public-sector-gsa-schedule/) Get in touch - [Contact Us](https://keylimeinteractive.com/contact) © 2025 All Rights Reserved. - [Privacy Policy](https://keylimeinteractive.com/privacy-policy/) - [Terms of Use](https://keylimeinteractive.com/terms/)