Recently, the innovation arm of Key Lime Interactive (KLI) introduced its new mobile UX competitive insights platform, Competitive Insights! This digital platform is an easy to share, searchable tool with interactive industry reports released every month, which makes keeping track of your competition that much easier.
As a leading partner in strategic user experience (UX) competitive analysis, KLI has been publishing print-based competitive index and benchmark reports since 2011, including competitive assessments of mobile solutions across the industries of auto insurance, banking, credit cards, home insurance, cruise, hotel reservations, fast food, and more.
Thanks to our new digital platform, Competitive Insights, those 60-page industry-specific benchmark reports are now a thing of the past. In fact, the new platform will be a game changer for brands with competitive mobile landscapes in industries like mobile fitness, food delivery, car rental, eCommerce, matchmaking, and more.
When asked about this ground-breaking new platform Ania Rodriguez, CEO and Founder of Key Lime Interactive, stated, “We’ve envisioned creating this tool for some time now. We are thrilled to not only finally see this dream come to fruition, but also to make it accessible to our portfolio of clients.” She goes on to say, “At Key Lime, we’ve always considered ourselves thought leaders, and the way we see it, creating innovative new products helps our clients accelerate research in a way that truly puts them ahead.”
Why Choose Competitive Insights?
The Competitive Insights platform delivers on-demand competitive intelligence through competitive analysis research, a systematic process for gathering and assessing information to determine actionable insights about competitors and trends in a way that's reliable and comprehensive. This new, easy to share, searchable platform is designed to make it easy for you to:
- Compare over 7 of the top brands in your industry
- Get year-over-year brand performance ratings
- See side-by-side mobile UX design comparisons
- Track mobile feature changes across brands
- Access animated best-in-class UX flows for new trends and innovations
- Dive deep into the data with our multi-device/OS coverage
In just a single click, this platform helps you track mobile UX design changes and trends across the biggest brands in your vertical, so you can stay ahead of your competition without breaking a sweat. In fact that's why USAA uses our Competitive Insights to ensure they get the data they need to stay a leader in their industry.
Competitive Insights vs. Competitive Analysis
Instead of explaining the difference, between the two, let's explain how they overlap. Competitive Insights is an enterprise platform that provides a full mobile UX competitive analysis. The software makes it easy to to view competitive analysis reports and dive deep into the data, so you can see how your mobile consumer touchpoints measure up across over 7 of the top brands in your industry.
It summarizes your competitor's current mobile UX features while also showing future trends. In fact, this software's features are so noteworthy that it is listed it on Trust Radius, SoftwareWorld, G2, and Gartner Digital Markets (SoftwareAdvice, Capterra, GetApp), so that companies everywhere can get ahead with this UX competitive intelligence.
Each month, the platform not only provides a comprehensive list of current competitors and their features, but it also indicates which features consumers valued and used most.
Key Lime believes that companies who make innovation a strategic priority and are dedicated to investing in meeting consumer needs by delivering a best-in-class mobile experience will continue to gain market share. The “Trends & Innovations” section of Competitive Insights is dedicated to taking a glimpse into the future. It highlights current trends, evolving consumer needs and preferences, and predicts the most noteworthy elements to consider when endeavoring to provide a meaningful and successful user experience in the coming months and years.
Ready to get intimate with your competition's mobile customer experience? Request a demo today.